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ASI Unveils Product Hub: Promo’s Premier Destination For Fresh Ideas And Industry Trends

Distributors one-stop resource for new products and ideas to pitch clients.

TREVOSE, PA – February 23, 2024

The Advertising Specialty Institute® (ASI), the leading technology, marketing and information provider in the $26.1 billion promotional products industry, today announced the launch of ASI Product Hub. The newest digital resource from ASI provides distributors with the latest in quality products, essential trends and inventive ideas for effective end-buyer campaigns.

Product Hub is a product-focused page on ASI Central that helps distributors quickly find inspiration in a comprehensive range of resources, including showcases, new supplier offerings, case studies, practical data from ASI research and more. With a focus on market insights, Product Hub aims to empower distributors with the tools they need to excel in today’s competitive promo products industry.

“ASI Product Hub is a game-changer for distributors who want to stay ahead of the curve and deliver innovative solutions to their clients,” said C.J. Mittica, editor-in-chief of ASI Media. “This carefully selected content helps unlock the door to more successful promo campaigns. Whether you’re looking for product trends or real-life case studies, Product Hub has you covered.”

In addition to Product Hub branding on relevant stories posted on ASI Central, distributors will see a Product Hub logo next to titles in Counselor PromoGram – similar to how ASI brands sustainability stories on its resource site, Promo for the Planet.

ASI Product Hub also includes a search function, allowing users to easily find the most up-to-date product showcases. Many of the products featured in stories on Product Hub are linked to ASI’s ESP, a leading technology platform that manages the industry’s entire supplier and marketing chain.

“ASI is committed to ensuring that distributors have access to authoritative industry insights and resources, and Product Hub is a testament to that commitment,” Mittica said.

Bookmark the ASI Product Hub homepage: members.asicentral.com/news/product-hub.

Sara Lavenduski, ASI’s executive editor of digital content, oversees the Product Hub page and helps lead ASI Media’s product coverage. For more information, contact her at [email protected].

About ASI
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.