ASI Now Offers Wide Variety Of Spanish-Language Sales, Marketing And Business Tools

Spanish translation now available in ESP® and ESP Websites™

TREVOSE, PA – January 29, 2020 – The Advertising Specialty Institute® (ASI) today announced the availability of a wide variety of educational material, demo videos and ESP-related materials translated into Spanish, along with Spanish-speaking account and support representatives.

“The promo industry is evolving faster than ever into a global marketplace and ASI is ready and able to meet the needs of all our customers,” said Bob DeFord, ASI’s senior vice president of distributor sales and marketing. “We’re doing everything in our power to help our Spanish-speaking members and their clients better navigate our products and services through Spanish translation options and bilingual employees.”

In addition, a Spanish-speaking rep will be available at ASI Show Fort Worth, Monday, February 3 through Wednesday, February 5, at the Fort Worth Convention Center, featuring a full day of education and a keynote with entrepreneur, best-selling author and motivational speaker Jesse Itzler.

ASI now offers Spanish-language capability for:

  • ESP Websites. Translation into Spanish as well as French, from headlines and buttons to search terms and product descriptions. The website can be adjusted to the preferred language based on browser and website display settings.
  • Representatives at your service. Spanish-speaking account and support reps are available by request.
  • ASI Knowledge Base. A majority of ASI’s archived articles and video demos are available in Spanish.
  • ESP. Translated search buttons and tags for easier navigation.

View a short video about this new feature.

Read a Spanish version of this press release.

For more information, please contact your ASI account manager at (800) 546-1350 or view the translated support articles on ASI’s Knowledge Base.

About ASI
The Advertising Specialty Institute (ASI) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: