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This February, we’re on the lookout for universally adored promo products that end-users in all industries and price points love – and few items fit the bill better than wireless chargers.
Wireless chargers have been on the rise for years and are firmly entrenched as one of the most popular promo products in the industry. In fact, mobile tech accessories accounted for an incredible $783 million in sales in 2024, good enough for a spot in the Top 10 Product Categories in the latest Counselor® State of the Industry report.
Once considered a niche item for business travelers, the market for wireless chargers has boomed recently as the need for charging on the go has become a universal experience. For most end-users, a large portion of their business and personal lives are tied to their phone. Being out and about without the ability to charge your device is a reality we no longer have to consider thanks to the thousands of wireless chargers listed in ESP.
With storage and battery life options ranging from budget choices to luxury items, there’s no end to promotional opportunities for the practical and versatile wireless charger. Here are just a few ideas for how to market them:
Welcoming new employees with an array of useful items branded with your client’s logo is a great way for them to make a strong first impression. Including a wireless charger in these kits is a no-brainer as an item that’ll see plenty of use both in and out of the office. Qi-enabled charging pads are also a strong option for desktop charging.
Many charity events are all-day functions, often outdoors with a readily available power source for participants to keep their devices charged. By providing a wireless charger in their welcome kit, your client will encourage participants to stay longer and enjoy themselves without having to worry about battery life.
Whether it’s high school athletics, college programs or professional teams, remind your sports clients that wireless chargers are useful to both athletes and fans and go a long way in making a big impression. Don’t forget to also pitch wireless chargers to businesses in the gaming and e-sports world, where their livelihood is tied directly to fully charged devices.
Concerts are a big culprit for low phone batteries, as they combine long hours with taking lots of photos and videos, often with poor cell service. Having a wireless charger is a necessary lifeline if concertgoers get separated from friends or find themselves needing navigation to get home.
Curating gift bags at trade shows and conventions is an art. Tell clients to present participants with a selection of promotional products that are memorable with a long shelf life that’ll keep their brand top of mind – a job for the trusty wireless charger.