Pasadena 2023

ASI Power Summit

October 22-24, 2023 | The Langham Pasadena


What is ASI Power Summit?

The ASI® Power Summit is a 3-day event filled with incredible networking, valuable education and memorable experiences. It’s your chance to network with the industry power players and:

Learn strategies and techniques to set you and your company apart from the competition.

Be inspired by sessions from leading speakers.

Shape the future of the industry.

Develop and grow connections with industry power players to give your business a competitive edge.

Acquire new ideas and inspiration to put into action.

Discover the latest technology trends to transform your company.


Noon-6:00 p.m.

Onsite Registration Open

5:30 p.m.

Group Photo

5:45-7:00 p.m.

Welcome Networking Reception

7:00-9:00 p.m.


7:45-8:45 a.m.


8:50 a.m.

Welcome Remarks: Tim Andrews, ASI’s President/CEO

8:55 a.m.

Keynote Speaker: Erika Ayers, CEO, Barstool Sports

  • Building the Barstool Sports Brand: Strong Leadership, Innovative Strategy, and Lots & Lots of Merch

9:40-10:45 a.m.

Morning Sessions

  • Making Sense of an Unpredictable Economy: 6 Tactics to Help Your Plan for 2024
  • “Distance Buying” – And Other Habits Being Driven by Young Consumers
  • AI Learning: Effective Ways Tools like ChatGPT Can Streamline Your Business (and a Few Ways They Can’t)

10:45-11:00 a.m.

Coffee Break


Mid-Morning Sessions

  • Smart Strategies to Combat Employee Malaise & Quiet Quitting
  • Exclusive: An FBI Overview of Today’s Most Critical Cyber Threats
  • Here & Abroad: New Efficiencies and Opportunities to Boost Your Bottomline & Gain Market Share

Noon-1:00 p.m.


1:00-2:30 p.m.

Afternoon Sessions

  • Five Emerging Markets & Trends to Leverage Now
  • The Sustainability Power Hour
  • Fast Fashion & the Circular Economy
  • 5 Myths of Green Movement & Ways to Avoid Them
  • How to Do Give-Backs Right
  • Team-Building Wrap-Up

2:30-3:00 p.m.

Roundtable Deep-Dives: Discussions on today’s promo challenges & opportunities

6:00 p.m.

Power 50 Cocktail Reception

7:00 p.m.

Power 50 Dinner

8:00 a.m.


9:00 a.m.

Keynote Speaker: Shawn Rhodes, CEO, Bulletproof Selling

  • The Surprising Formula for Sales Superiority

9:45 a.m.

Motivational Pick-Me-Up: Briana Walker, CEO, Briana Walker International

  • The Opposite of Success Isn’t Failure – It’s Quitting

10:15 a.m.

Group Charity Initiative

11:00 a.m.

Farewell Remarks From ASI President/CEO Tim Andrews
(Grab & go lunches will be available)

What Our Members Are Saying


Erika Ayers Badan

CEO, Barstool Sports

Shawn Rhodes

CEO, Bulletproof Selling

Todd Buchholz

Former White House Director of Economics

Rachel Joy Victor

Strategist & Designer,

Ronald J. Manuel

Supervisory Special Agent, FBI Los Angeles Cyber Task Force

Joyce Ng

Principal, Springboard Market Research

Briana Walker

CEO, Briana Walker International

Jo-an Lantz

President/CEO, Geiger (asi/202900)

Jo Gilley

CEO, Overture Promotions (asi/288473)

Daron Hinds

President, Staples Promotional Products (asi/120601)

Jeremy Lott

President/CEO, SanMar (asi/84863)

Ben Grossman

Founder/Co-President, Grossman Marketing Group (asi/215205)

Michael Scott Cohen

CEO, Harper + Scott (asi/220052)

Kathy Cheng

Founder, Redwood Classics Apparel (asi/81627)

Jamie McCabe

President, McCabe Promotional Advertising (asi/264901)

Andy Keller

CEO, ChicoBag (asi/44811)

Pierre Montaubin

CEO, Koozie Group (asi/40480) & IMAGEN Brands (asi/93990)

Susan Lewandowski

Managing Director, BEL Promo (asi/39552)

Karri Ann Frerichs

CEO/Founder, Circular Fashion LA

Kate Alavez

COO, PromoShop (asi/300446)

Irys Kornbluth

co-CEO, Everywhere Apparel (asi/53059)

Mike Irvine

EVP & COO, Crystal D (asi/47759)


Here are some photos from previous Power Summits.


The Langham Pasadena 1401 S Oak Knoll Ave Passadena, 
CA 91106

(626) 568-3900

Registrants are required to manage their own hotel reservations. Rates are $279/night plus state & local taxes/fees.

Make a Reservation

Frequently Asked Questions

What is the schedule for the ASI Power Summit?

The ASI Power Summit kicks off at 5 p.m. on Sunday, October 22nd and concludes at noon on Tuesday, October 24th.

Who can attend the ASI Power Summit?

This event is open to all ASI Distributor, Supplier and Decorator members.

What is included in my registration fee?

Your registration fee includes all education sessions, meals and drinks for the duration of the event. To register for the Power Summit, click here.

What is NOT included in my registration fee?

Your hotel is not included in your registration fee. The pre-contracted rate at the Langham is $279/night.

What is the cancellation policy?

While registration is non-refundable, if requested, your registration can be transferred at any time to another individual who is likely to attend. If needed, your registration fee can be rolled over to the 2024 Power Summit.