Editor

Jim Hollis

May 19, 2025

Webinar (On-Demand): Stay Cool in a Competitive Market

Boost Your Visibility. Build Trust. Drive Sales. Hosted by: Stefenie Stinsman, Director of Distributor Sales, ASI® Make this summer your smoothest — and most successful — yet with a fast, focused session designed to help you grow without breaking a sweat. In just 20 minutes, Stefenie Stinsman walks you through a powerful tool included in your ASI® membership that’s built to: Fix visibility issues that may be costing you customers Get your business listed correctly on Google, Yelp, Apple Maps & 70+ other directories Help you appear polished and professional everywhere buyers are searching Whether you’re by the pool or…

April 30, 2025

Webinar (On-Demand): Bridging Print and Promo: Lessons from Printers Leading the Way

Grow your print business and stand out from the competition Watch Bridging Print and Promo: Lessons from Printers Leading the Way — an on-demand webinar featuring real printers who’ve successfully added promo to their lineup. You’ll get: Tips for tapping into new revenue streams Real-life examples and insights from fellow shop owners Strategies for strengthening client relationships Expert advice to stay ahead of industry trends Inspiration to fuel your shop’s next stage of growth Watch now and see how easy it can be to add promo to your business!

March 21, 2025

Webinar (On-Demand): Start Small, Succeed Big: How to Launch Your Promo Business!

Ready to break into the promotional products industry? Watch this on-demand webinar to learn how to launch your promo business with minimal investment and maximum opportunity. Discover how ASI® provides the tools, supplier connections, and AI-powered resources you need to get started and grow. What You’ll Learn: How to start selling promo products with no inventory or overhead The top tools and platforms that make running your business easy Strategies for finding clients and building long-term success How ASI membership and ESP+ can streamline your sales Watch now and take the first step toward a profitable promo business!

March 12, 2025

INFOGRAPHIC: Promo Products ROI Calculator

Unlock Your Earning Potential in the Promo Industry! Want to see how much you can make selling promotional products? Our Promo Products ROI Calculator breaks it all down—no guesswork, just real numbers. Discover key insights on order size, profit margins, and revenue potential in this $26.6 billion industry.

March 6, 2025

Webinar (On-Demand): What the New Tariffs Mean for Promo

Missed the live session? ASI President and CEO Tim Andrews and ASI Executive Editor Chris Ruvo broke down the impact of the new tariffs on imports from Canada, Mexico and China – key regions for the $26.6 billion promotional products industry. With tariffs reaching levels not seen in decades, businesses across the world are assessing the potential effects. What does this mean for your promo business? Learn more by watching the on-demand Webinar.

March 3, 2025

Advertising Matters – Just Ask Branded Originals

Discover how leveraging business tools, making smart decisions and taking the leap can set you up for success. Want this Success Story as a PDF? Click here to download. INTRO All the greatest companies started with a garage and an idea. From Disney, to Apple, to Amazon, the world was forever changed in the garages of America. Ralph Cohen of Branded Originals (asi/41574) understood the potential for his business, sitting in his parents’ garage. Just like all the other greats, Ralph Cohen had a vision and made it come to life. Branded Originals, formerly “The Stitchory,” has proven time and…