Editor

Destiny Maruri

July 25, 2025

ASI Chicago Draws Nearly 5,000 Energetic, Enthusiastic Promo Pros

From gridiron to giveaways, Bears legend Brian Urlacher thrills crowd with behind-the-scenes stories of football and big brands “Our show floor was packed with professionals eager to discover new products, sharpen their skills and connect with industry leaders.” – ASI CEO Tim Andrews TREVOSE, PA – July 25, 2025 The Advertising Specialty Institute® (ASI), the leading authority in the $26.6 billion promotional products industry, today announced the successful conclusion of ASI Chicago, the Midwest’s largest promotional products trade show and the final major industry event of 2025. Held July 22–24 at McCormick Place Convention Center, North America’s largest convention venue, ASI Chicago…

July 24, 2025

ASI Announces 2025 Counselor Awards Recipients, Honoring Industry Trailblazers

“Justin brings fresh thinking and a future-focused mindset to every decision, while staying true to ASB’s roots.” – ASI CEO Tim Andrews CHICAGO, IL – July 24, 2025 The Advertising Specialty Institute® (ASI), the leading authority in the $26.6 billion promotional products industry, today announced the recipients of the 2025 Counselor Awards, spotlighting the most influential leaders and companies in promo. Justin Zavadil, president of American Solutions for Business (ASB, asi/120075) since 2017, was named Counselor Person of the Year. Zavadil led the Counselor Top 40 distributor through transformative growth, expanding ASB into new markets, driving strategic acquisitions and launching new ventures. His focus on e-commerce,…

July 16, 2025

ASI Launches ASI Learning Network: Tech-Driven Education for Promo Professionals

Explore the new ASI Learning Network in action during live demos at ASI Chicago July 22-24 TREVOSE, PA – July 17, 2025 – The Advertising Specialty Institute® (ASI), the largest technology, marketing and information provider in the $26.6 billion promotional products industry, proudly announces the debut of the ASI Learning Network – a free, on-demand education platform powered by the most advanced technology in the industry. The ASI Learning Network reflects ASI’s commitment to modernizing industry education and helping members sharpen their skills and grow their business. The ASI Learning Network launches with fanfare at ASI Chicago, July 22-24, and…

July 11, 2025

ASI Enhances ESP+ Platform With Powerful New Features for Promotional Products Distributors

TREVOSE, PA – July 11, 2025 – The Advertising Specialty Institute® (ASI), the largest technology, marketing and information provider in the $26.6 billion promotional products industry, has announced the latest feature-rich update to its ESP+ platform – ASI’s flagship sales and marketing service used by distributors to search, quote and order promo products. The latest ESP+ release introduces standout features like custom presentation templates, real-time supplier trade show visibility and inventory management for ESP+ Stores – designed to give distributors significant control over branding, operations and client engagement. “Our updates to ESP+, ESP+ Websites and ESP+ Stores represent a significant…

July 8, 2025

PIVOTING INTO PROMO: THE KEY TO NEW OPPORTUNITIES

Intro Philadelphia’s influence on printing is as rich and deep as America’s very own history. In the 18th century, it was the leading center for printing in the colonies, so it shouldn’t come as a shock that Philadelphia produced top-of-the-line printers who have since changed the promotional products industry. In 1963, Bernie Homer started The Homer Group (asi/226343), originally a photo finishing lab. By 1980, it had expanded into graphic design, photography, and video production. By 2008, The Homer Group expanded further into marketing and consulting. By 2016, they took the promo world by storm as an official ASI® distributor,…