Aileen Flaherty

As the weather warms up, the demand for golf-related promo items skyrockets. It’s easy to see why golf is so popular among professionals in nearly every industry. Golf is the perfect intersection between sports and business – it’s active and competitive enough to entice serious athletes, yet leisurely enough to encourage social interaction and networking. This low barrier of entry and ability to entice players of all skill levels ensures golf’s heightened popularity, as proven by increased ESP® search results for golf-related items in May. The center of any golf-themed campaign is, of course, golf balls. Every golfer needs to…

It’s time to grow. Whether it’s your summer herbs, veggies, hydrangeas or sales, now is the time for growth and abundance. As the weather gets warmer, it’s important to think outside the box for promo products that make a statement. For starters, try gardening tools. They’re not only practical items but also powerful branding tools that can significantly enhance a company’s image and customer engagement. Let’s explore how shears, gloves, spades, watering cans and towels can impact brands and their branding strategies. Shears are essential for maintaining a garden’s beauty, and when branded, they can symbolize precision and care. By offering…

In 1983, three things were certain: Michael Jackson’s Thriller was dominating the airwaves, NASA was making history with Sally Ride’s space mission and Lane Kalmin was hard at work in Houston, Texas. When his headwear supply company hit financial trouble, Kalmin pivoted and rebuilt it. That company became Kati Sportcap & Bag (asi/64140), now a leading headwear supplier in the promo products industry for over 40 years. As a premier headwear supplier, Kati offers 15 major brands, including Richardson, Imperial, and Flexfit. But they don’t stop at just supplying headwear – their in-house decoration services make them a true one-stop-shop,…

The pitter-patter of rain hitting a window, roof, door is a telltale sign that leaving the house without one key product could ruin your day. The umbrella dates back over 4,000 years. Originating in ancient Egypt and China, they were initially used to provide shade from the sun. They have since evolved into an item that can be a variety of sizes, shapes, designs and so much more. Keeping an outfit dry or the sun out of your face could be the key to the best day ever. Branding these amazing promo products is a great way to be seen…

Discover how leveraging business tools, making smart decisions and staying close to your community can set you up for lasting success. Want this Success Story as a PDF? Click here to download. INTRO Success doesn’t happen overnight, and Gold Bond (asi/57653) is no stranger to hard work. With 80 years of experience in the industry, Gold Bond is not only a recognized industry name, but an established partner for hardworking distributors. They started as a pencil printing company, shaving, painting and decorating each pencil to meet their customers’ needs. In the past 80 years, they have pivoted and grown into…

Building a brand in the promotional product industry requires a strong foundation. ASI has put together an E-Book that lays out our key insights into creating a brand that has distributors and their clients coming back you year after year. Inside the E-Book Core Elements of a Successful Brand Nail down key elements to your overall branding. Staying consistent with branding across all media and platforms. Stand Out in a Crowded Market Create the ideal campaign or marketing asset in ASI Creative Labs. Leverage the power of influencers in today’s digital landscape. Incentives never hurt, when trying to close a…