Your Built-in Marketing Team: How To Win More Clients With the Distributor Marketing Toolkit

By Kimberly McDade 

Running a promo business can feel overwhelming – between juggling sales, customer service and marketing, you wear many hats and we know that’s not easy. Many distributors tell us the hardest part of the job is finding the time and resources to market themselves consistently. That’s why ASI created the Distributor Marketing Toolkit, a powerful free member benefit that works like having your very own in-house marketing support team.

Whether you’re just starting out or looking for ways to grow your promo business, the Toolkit gives you everything you need to attract new clients, stay competitive and close more sales. Think of it as your personal marketing department, always working behind the scenes to make your business look polished and professional.

Why the Distributor Marketing Toolkit Matters

Distributors like you face big challenges everyday: rising client expectations, the demand for 24/7 e-commerce and fierce competition from both inside and outside the industry. On top of that, many members, especially those new to promo, say the number one reason they struggle is simple: “I don’t know how to get sales.”

The Distributor Marketing Toolkit is designed to solve that exact problem. It provides:

• Ready-to-use marketing assets like emails, social posts and sell sheets (all end-buyer friendly).
• Turnkey campaigns organized by product, theme or industry. From polos to manufacturing to back to school, we cover a variety of topics so you always have relevant, ready-to-use content to share with clients.
• Promo industry research and infographics that prove the value of promotional products to buyers and help you close the sale.
• Monthly calendars to help you plan campaigns around holidays and awareness events. We even call out specific days and provide promo ideas for each.
• Exclusive ESP+ tips to sharpen your presentations and streamline sales.

By combining customizable campaigns, research and professional design, the Toolkit gives you the type of marketing tools for distributors that members need, all included in your membership at no extra cost.

It’s like having an agency on call – without paying a dime.

Real-World Scenarios: How Members Can Use the Toolkit

For New Distributors:

New to ASI? Trying to land your first few clients? With the Distributor Marketing Toolkit, you can download a themed campaign – say, Made-in-the-USA products – and instantly send a professional email and share a matching social post. Instead of staring at a blank screen, you have a polished campaign ready to go in minutes. This gives you confidence, helps you look credible and, most importantly, gets prospects talking to you.

For Experienced Distributors:

Are you a seasoned member with a full client list? Your challenge isn’t starting – it’s staying competitive and keeping buyers engaged. The Toolkit helps by providing promo industry research and customizable presentations you can use in sales meetings. You might share an infographic that shows the ROI of promotional products or plan a series of campaigns around upcoming awareness months. With these tools, you’re not just selling products – you’re positioning yourself as a trusted marketing partner.

A Toolkit That Evolves With You

One of the best parts of the Distributor Marketing Toolkit is that it’s constantly updated. New campaigns, fresh assets and timely research are added regularly, giving you a steady stream of content to fuel your outreach. The monthly marketing calendars are published in advance so you can plan ahead for seasonal opportunities and align with clients’ marketing schedules.

To help members dive in quickly, ASI even built a 10-minute course on the ASI Learning Network. This quick overview shows you how to get the most out of the Toolkit, making it easy to put the resources into action right away.

The Toolkit isn’t a one-and-done benefit, but an evolving resource that grows alongside your business.

Designed for Every Stage of Your Promo Journey

As we already mentioned, the Distributor Marketing Toolkit was built to meet the needs of both new and seasoned members:

• New distributors – You’ll gain confidence with ready-to-use marketing assets that help start conversations and land your first sales.
• Experienced distributors – You’ll access advanced resources that support expanding, client retention and ongoing competitiveness in a crowded market.

No matter where you are in your journey, the Toolkit is there to act as your partner.

Smarter Marketing = Stronger Business

Marketing doesn’t have to be a constant struggle or a time-consuming drain. With the Distributor Marketing Toolkit, you can rely on a trusted resource that simplifies your outreach, strengthens your sales pitch and helps you win more clients. Instead of scrambling to create materials from scratch, you’ll always have a library of professional assets at your fingertips.

That’s the real value of this ASI benefit: It gives you the time-saving, budget-friendly in-house marketing support you need to stay focused on growing relationships and closing deals.

Start Winning More Clients Today

The Distributor Marketing Toolkit isn’t just a collection of files – it’s a built-in client growth team that evolves with you. By giving you professional, customizable and constantly updated tools, ASI makes it easier than ever to market smarter, connect with clients and boost sales.

Log in now to explore the Toolkit and meet your new in-house marketing support team.

Not an ASI member? Join today!