The Importance of Umbrellas as a Promotional Product

By Aileen Flaherty 

The pitter-patter of rain hitting a window, roof, door is a telltale sign that leaving the house without one key product could ruin your day. The umbrella dates back over 4,000 years. Originating in ancient Egypt and China, they were initially used to provide shade from the sun. They have since evolved into an item that can be a variety of sizes, shapes, designs and so much more. Keeping an outfit dry or the sun out of your face could be the key to the best day ever. Branding these amazing promo products is a great way to be seen in all weather conditions, especially because most people have more than one umbrella lying around, multiplying marketing opportunities.

Here are our top 5 reasons umbrellas just make sense:

1. High Visibility: Umbrellas offer a large surface area for branding. The wide canopy, ranging up to 62 inches, is ideal for displaying logos, slogans or promotional messages. This extensive surface area ensures that your branding is easily noticeable, even from a distance. Whether it is a children’s umbrella or a golf umbrella, there is a ton of opportunity to brand a variety of logos and slogans onto the canopy.
2. Wide Demographic Appeal & Public Use: Umbrellas are often used in public spaces, such as streets, parks and outdoor events. Every time someone uses your branded umbrella, it acts as a moving billboard, showcasing your brand to a wide and varied audience. Umbrellas are also used by people of all backgrounds and ages. Whether it is a mom out for a girls day, a dad at soccer practice, a college student on campus or senior citizen at the local Y, there will be eyes noticing every logo and detail.
3. Cost-Effective Marketing: Compared to other advertising mediums like billboards or digital ads, umbrella advertising offers a high return on investment. Once manufactured, branded umbrellas continue to promote your business for months or even years.
4. Long-Lasting Durability: Unlike disposable promotional items, umbrellas last for years, providing extended exposure for your brand. High-quality umbrellas can withstand strong winds and harsh weather conditions, ensuring prolonged use. The better the umbrella quality the less likely end-buyers will replace it, multiplying product and branding impressions year after year.
5. Customization Options: Umbrellas offer ample space for creative and eye-catching designs. Bright colors, unique patterns and striking graphics can make an umbrella stand out in a crowd, further enhancing visibility. Add a fun handle or unique cut pattern to add some extra flare.

Umbrellas are not just practical items but powerful promotional tools. So, the next time you hear the pitter-patter of rain, remember that an umbrella can do more than just keep you dry – it can also be a beacon for branding, ensuring it is seen and remembered in all weather conditions. Investing in branded umbrellas is a smart move that can provide continuous exposure and multiply marketing opportunities, making them an essential addition to any promotional campaign.

Find the next big umbrella here.