Your First 90 Days As A Promo Distributor

A STEP-BY-STEP WORKBOOK

Starting your promo business is exciting! And while it may feel a bit overwhelming, ASI® is here to guide the way. This 90-day plan breaks down exactly what to do, when to do it, and which ASI tools will help you along the way. Follow these steps to build a strong foundation, gain customers, and grow quickly.

Launch your business with confidence and get your first sales fast.

DAYS 1-30: SET UP YOUR BUSINESS & LEARN THE INDUSTRY

Key Goals: Get familiar with the promo industry, set up your business, and build your supplier relationships.

Step 1: Join ASI & Unlock Essential Business Tools Sign up for ASI membership to gain access to:

ESP®: The #1 product research & sourcing tool.
Industry-Leading Supplier Network: Work with reliable, vetted suppliers.
Business Training & Webinars: Learn best practices from industry experts.
Customizable Marketing Tools: Build a professional website, email templates, and more.
Action: Watch ASI’s new member training to get started fast.
Action: Set up your ESP account and explore trending products.
Benefit: Joining ASI puts you ahead of the competition – giving you the tools you need to grow faster!

Step 2: Set Up Your Business Basics

Register your business name and domain.
Set up a business email (avoid @gmail.com; use your domain).
Create a simple business plan: Who is your target market? What industries will you sell to?
Open a business bank account and apply for a resale certificate (if required in your state).

Step 3: Find & Connect With Reliable Suppliers

Search ESP for suppliers with high ratings and fast shipping.
Request samples of products you plan to sell.
Introduce yourself to at least 5-10 key suppliers and ask about:
- Their best-selling products
- Turnaround times
- Minimum order quantities
- Any exclusive ASI member discounts

DAYS 31-60: BUILD YOUR BRAND & START SELLING

Key Goals: Establish your online presence, market your business, and secure your first customers.

Step 4: Create Your Website & Online Presence

Use ASI’s ESP+ Stores to launch a ready-made e-commerce site.
Upload high-quality product images and descriptions (from ESP).
Write a strong About Us and Contact page.
Set up social media pages (LinkedIn, Facebook, Instagram).
Post at least twice a week with product highlights and industry tips.

Step 5: Choose a Niche & Start Prospecting Customers

Decide which industry or niche you want to focus on (healthcare, education, real estate, etc.).
Build a lead list of at least 50 potential clients in that industry.
Reach out via email, social media, or networking events.
Offer a free consultation or product sample to get a foot in the door.

Step 6: Get Your First Sale!

Send product quotes using ASI’s ESP Quotes tool.
Explain order minimums, pricing, and branding options clearly.
Offer multiple product options to fit different budgets. Choices!
Close the deal and place your first supplier order!
Tip: ASI’s email marketing tools help you send professional, high-converting outreach emails!