About ASI

The Norman Files

ASI Chairman Norman Cohn shares thoughts, business advice and adventures from his 70+ years in the promotional products industry.

Why Use Ad Specialties?

Lessons From My Father

Make a Difference

Finding Happiness & Success

Reflections on Counselor’s 65th Anniversary

A Message About Holocaust Remembrance Day

Cohns in Cars Getting Hot Dogs

Bess Cohn’s Hot Dog Demo

A 2013 Celebration

Dawn Marie

Executive Director of Corporate Communications

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In the Land of Giveaways, Meet the Sultan of Swag

Norman Cohn is featured in a June 25, 2012, front-page story in the Wall Street Journal.

Norman Cohn’s 5 Tips for Success

  1. Businesses will always need advertising to get out their message. And the best way to advertise remains ad specialties, which provide the best ROI of almost any media. Businesses that don’t advertise will soon be advertising their business for sale!
  2. You will never be the lowest-cost provider. Someone will always sell cheaper. So sell ideas, not products.
  3. This is one my father taught me: In business, you must always have honesty and integrity. If you give your word, you keep your word.
  4. To keep growing, our industry needs to educate participants, including every sales and customer service person. A great way to prove you are serious is to pass an ASI BASI™ and MASI™ test and wear the pin as I do.
  5. One person can’t solve all the world’s problems, but one person can help make the world a better place. Make a difference, however you can.