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Turning Presentations Into Live Stores: A Distributor’s Secret Advantage

By Amanda Smith 

Product presentations are one of the most important tools distributors use to spark ideas, tell a story and guide clients through curated recommendations. But what happens after the presentation is over?

With ESP+, you can take the work you’ve already done – the products you selected, the ideas you built, the strategy you shared – and instantly turn that presentation into a branded online store.

This creates a smarter, more efficient workflow that saves time, keeps clients engaged and turns inspiration into action.

ESP+ Presentations Start the Conversation – Stores Keep It Going

A well-crafted ESP+ Presentation lays the foundation. It explains the “why,” gives clients context and shows them exactly how your ideas support their goals.

But clients often need something they can return to – a place to browse, share with their team and eventually place orders.

Turning your presentation into a live store bridges that gap.

An ESP+ Store built from your presentation:

  • Feels personalized
  • Reinforces the ideas you showcased
  • Gives clients a convenient way to explore and order
  • Removes friction from next steps

Instead of recreating the work in another format, ESP+ simply extends what you’ve already done.

Why Branded Client Stores Create a Competitive Advantage

With ESP+, the ESP+ Store becomes an extension of your presentation, also customized with your client’s branding, curated products and tailored categories.

These client stores give your buyer something most distributors don’t provide: a ready-to-use online experience they can revisit anytime.

And that creates three major advantages:

1. They make it simple for clients to reorder

When the products from your presentation live inside a store, it’s easy for buyers to come back and place repeat orders without having to re-explain what they want.

2. They deepen buyer loyalty

A store isn’t just a place to buy products – it becomes part of your service. As one of your key client loyalty tools, it signals that you’re invested in making their lives easier.

3. They reduce distributor workload

You’re not rebuilding product lists, recreating visuals or managing dozens of email threads.
Everything is already there – neatly organized and ready for clients to use.

From Presentation to Store: A Huge Time-Saver for Distributors

In the traditional workflow, taking ideas from a presentation and turning them into something shoppable meant:

  • Creating a new storefront manually
  • Selecting products
  • Configuring pricing
  • Building categories
  • Arranging images
  • Hoping the client actually uses it

With ESP+, all of that happens automatically. You convert your existing ESP+ presentation into a branded online store in minutes.

ESP+ Stores provide real value:

  • No duplication
  • No reformatting
  • No rebuilding
  • No manual overhead

You’re taking the work you’ve already done and extending it into a tool clients can actively engage with.

ESP+ Stores: The Tool That Makes It All Possible

Clients who buy promotional products are often juggling events, campaigns, multiple departments, recurring needs and brand consistency goals. An ESP+ Store built directly from your presentation solves these needs. And when you offer company stores tailored to your client’s goals, you become a partner in their workflow – not just a vendor providing products.

ESP+ Stores allow you to:

  • Launch online stores for clients from any presentation.
  • Build branded storefronts in minutes.
  • Customize product groups and pricing.
  • Support events, departments and ongoing programs.
  • Give clients a simple way to place new or repeat orders.

This makes your ESP+ Presentation more than a one-time moment. It becomes the starting point for long-term engagement and recurring revenue.

The Secret Advantage That Sets Distributors Apart

Most distributors finish strong with a great presentation, but the smartest ones don’t stop there. When you turn that presentation into an ESP+ Store, you extend the excitement, make buying easier and create a natural path for clients to come back again.

It’s not more work. It’s simply more value from the work you’ve already done.

And in a crowded market, that small shift becomes a major advantage: The distributor who gives clients a modern, convenient way to shop is the distributor they remember – and return to.

Don’t wait. Turn one of your ESP+ Presentations into an ESP+ Store today.

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