See What’s New at ASI

By Aileen Flaherty 

So much has changed in the past five years, and that includes ASI®. In an industry that’s always changing, ASI continues to invest in new tools, expanded reach and enhanced benefits that create stronger connections between suppliers and distributors. From media exposure and events to digital platforms and supplierfocused tools, every update has been designed to help suppliers grow their businesses more efficiently and effectively in our ever-growing industry.

Here’s a look at what’s new at ASI.

Expanded Media Reach With PPM

Our acquisition of Print and Promo Marketing Media (PPM) has significantly expanded supplier visibility with industry-leading editorial coverage in both ASI’s catalogs and PPM Magazine’s monthly edition, offering unmatched direct-to-distributor engagement. As a supplier, you now have opportunities to be featured in PPM alongside compelling editorial stories that keep distributors inspired and connected to the latest product trends. We’ve also extended reach through our new PPM target list via EmailExpress™. This list delivers your message directly to thousands of engaged distributors, with 99% of each list being unique from one another. This combination of editorial influence and targeted distribution means your brand gets noticed in more ways than ever before.

More Opportunities To Meet Distributors Face-To-Face

We’ve also expanded our show calendar, adding new ASI Show® event locations and dates across the year. For example, this coming year, we are adding a new opportunity to showcase your products trade-show-style at PRINTING United Expo, under the ASI Pavilion for added trust. This makes it easier than ever to find events that work for your schedule, giving you flexibility while maximizing your opportunities to showcase products and connect with top distributors. Whether you choose one-on-one meetings, large trade show events or both, the opportunity to be seen face-to-face has grown exponentially. Along with this growth, suppliers can take advantage of exclusive cost-saving benefits, including discounts on shipments to shows and other perks designed to improve your bottom line.

Member Benefits That Go Further

Our supplier community has never been stronger. Membership goes beyond exposure; it delivers value through cost-saving perks tied to shows, shipments and services. Get your products and setup to events at a cheaper and faster rate with these ASI membership benefits and deals. These benefits are specifically designed to help you maximize ROI while enjoying the support of a trusted partner dedicated to supplier success.

Reach That Can’t Be Matched

No competitor offers the same level of reach and integration as ASI. With us, suppliers have access to the industry’s largest audience under one roof, paired with the broadest range of marketing solutions. Your supplier reach will be unstoppable. Our ESP+ platform provides powerful digital placements, while ESP+ Websites bring your products directly onto distributor websites. Visibility doesn’t stop there, your products also have the opportunity to be showcased in our industry-leading magazines, Counselor® and PPM, as well as across our nationwide trade shows and events. Most importantly, ASI delivers the most accurate and complete product data in the industry, powering distributor workflows and ensuring your products surface across multiple buyer touchpoints automatically. From websites and client presentations to branded stores and collections, ESP+ makes sure your brand is consistently in front of distributors, whenever and wherever they’re selling. Top of mind means top of the industry.

Introducing ASC: Your Supplier Command Center

Another exciting innovation is the launch of ASI Supplier Central™ (ASC), a personal hub designed exclusively for suppliers. This tool allows you to easily manage and optimize your product listings while tracking advertising performance with complete analytics and insights. Think of a cool switchboard from your favorite movies, books and comics – but made for promo suppliers like you. ASC helps you stay organized, measure your impact and continuously iterate on your listings to maximize visibility and results. It’s never been easier to take control of your presence in the marketplace.

Why Join Now

ASI has always been the industry leader in connecting suppliers with distributors, but today’s platform is smarter, broader and more integrated than ever. With expanded media reach, flexible shows, unmatched digital visibility and advanced supplier tools like ASC, ASI membership ensures your products are seen by the buyers who matter most. Now is the time to take advantage of these powerful changes. Join ASI today and unlock the full potential of your business in the promotional products industry.