Boost Your Brand: Marketing Resources for ASI Distributors

By Destiny Maruri 

In today’s competitive marketplace, it’s crucial to stay up to date on the latest promotional products marketing tools and lead generation strategies so your distributorship can reach its full potential. We’re making that simple to do by sharing marketing resources for ASI distributors that you can leverage to reach new sales prospects, tap into new markets and increase your business’s reach both online and in your local community.

Discover all the ways ASI can help you reach new levels of success with industry-specific tools and resources backed by the power of ESP+, such as easy-to-use website templates, customizable promotional products catalogs, creative email and content marketing ideas, savvy social media marketing tips and more.

ESP+ Websites: Everything You Need for a Professional Online Presence

Having a professional and informative website is one of your most important distributor marketing tools in today’s modern marketing landscape. Your website is one of the first places potential customers will go when deciding who to give their business to, so be sure yours is sending the right message.

No HTML experience? No problem. Thanks to ESP+ Websites™, you don’t need to be a web designer to launch a website for e-commerce business. Just browse our assortment of ready-to-use professional templates filled with expertly designed website content for promo. From there, our easy-to-use content editor empowers you to customize details like your logo, company name, contact information and more, as well as implement useful client engagement tools such as:

• Real-Time Notifications
  Swiftly fulfill quote requests, saving you time and eliminating endless rekeying.
• Guided Navigation
  Make shopping a breeze for your customers by providing tools that enable them to easily search for products based on price, color and product category.
• Shopping Tool
  Drive those sales with an easy-to-use built-in shopping cart that helps customers buy right from your website.
• Preferred Suppliers
  Highlight your favorite suppliers to make product selection from trusted providers simple.
• Automatic Tax Calculator
  Taxes are calculated automatically based on your customer’s location in real time for all U.S. zip codes. No calculators required.
• Free SSL Support
  Lock out those pesky hackers. All ESP+ Websites come with free SSL encryption support so your site is always secure.

Want to check out ESP+ Websites for yourself? Book a free demo today.

Wow Your Customers With Custom Promotional Products Catalogs

While online marketing is important, don’t underestimate the power of printed client engagement tools, such as promotional products catalogs. ASI is proud to offer three beautifully printed catalogs – Spectrum, Idea Showcase and Gift Book – that can be customized with your logo and contact information to showcase products and provide customers with all the information they need to place an order.

Bring catalogs along to client meetings and leave them behind so customers have plenty of product inspiration, as well as your contact information, to keep your business top of mind. Or, allow ASI marketing support to do the heavy lifting with our comprehensive mailing list program that can be tailored to reach your target audience – we’ll even provide a contact list for effective follow-up so you can close the sale afterward.

Ready to get started? Just follow these three simple steps:

1. Choose the Area You Want To Target
   With precision targeting, you can create your ideal geographical list, whether by county or radius, and get in front of your future customer. This list is exclusively yours for an entire year.
2. Share Your Logo
   We’ll personalize each catalog with your logo and contact info so every prospect who sees it will associate your brand with authenticity and professionalism.
3. Leave the Mailing to Us
   Leverage marketing automation for distributors, as we’ll mail catalogs to each prospect on your list, ensuring a seamless and hassle-free experience. When we’re done, we’ll share a comprehensive contact list so you can turn those leads into sales.

Reach out about our catalog services and we’ll be happy to answer any questions you may have.

Drive Promo Sales With Digital Promo Industry Marketing Strategies

There are plenty of promotional products marketing opportunities online with tools like email marketing, content marketing and social media. We’ll explain simple tips for each so you can build your online presence and engage your customers with ease.

Email Marketing Tips

You’ve got mail! Get your marketing message right in your target audience’s inbox with these smart strategies for email marketing for distributors.

• Promote Special Offers or Sales
  Drive immediate action and convey urgency by highlighting limited-time deals, exclusive discounts or bundle promotions.
• Suggest Seasonal Branding Ideas
  Inspire your clients with timely product suggestions for holidays or special events with fresh, relevant ideas that speak to what’s coming up on the calendar.
• Don’t Forget a Call to Action
  Every email you send should tell the reader what next step to take. Be sure to include a call to action, such as “See the Products” or “Request a Quote” to increase conversions.

Content Marketing Ideas & Tips

Content marketing is a great tool for brand building for distributors. Need some inspiration to get started? Give these ideas a try to create content your target audience wants to read.

• Answer Common Questions
  Provide answers to common questions you know your clients have to cement yourself as the expert to work with. For example, you can explain which products are popular for different projects or how promo can be used for specific industries.
• Showcase Successful Case Studies
  Case studies provide proof that your promo expertise leads to successful results. Show off a few successful past projects so future customers can see how you can deliver the same branding impact for their goals.
• Provide Insights on the Latest Trends
  Prospective clients are always looking for the latest and greatest products. Consider which products have been highly requested by your customers or take a look at the latest stories on ASI’s Product Hub for fresh ideas and product insights.

Social Media Marketing Tips

Social media platforms like Facebook, Instagram, X (formerly called Twitter) and TikTok are all powerful tools for digital marketing for promo. Don’t overthink it and follow these tips to start posting and engaging with your audience.

• Add a Link to Your Bio
  Make sure your company website is linked in your bio so followers can easily find it to learn more about your business. Don’t have a website? ESP+ Websites can get you started with one in no time.
• Ask Questions
  Encourage engagement by asking your followers questions they can answer in the comments. This is a great way to get conversations started, connect with your followers and get more traction on your post.
• Show How Promo Can Be Used
  Social media is a great way to help potential customers visualize how to use promotional products as marketing tools. Post high-quality images of products being used to demonstrate their potential. After all, a picture is worth a thousand words.

Discover More Marketing Resources for ASI Distributors

ASI is here to help your distributorship succeed with a wide range of promotional products marketing tools and tips for both online and in person. Talk to your account representative today to learn how to get started with ESP+ Websites, custom catalogs or the rest of the marketing resources for ASI distributors we offer.

Not a member? Join ASI and get access to all these business-building tools.