Maximizing Your Business With ASI’s ESP+ for Distributors

By Destiny Maruri 

ASI’s product sourcing platform, ESP+, can definitely help you find promo products, but it does so much more. Whether you’re new to the promo industry or a seasoned pro, it’s the best tool to support every step of the distributor journey. From streamlining order management and client communication to designing polished, custom presentation, it does it all. Let’s explore the top distributor ESP+ features that professionals like you need to know about.

Promotional Products Database

ASI’s ESP+ search allows you to search a large promotional products database containing more than 1.2 million products. That’s pens, mugs, earbuds, backpacks … literally anything you can think of that can be customized with a logo.

You can find the perfect product fast thanks to two features:

• AI-guided search – You don’t even need to come up with prompts for AI – the prompt “Show me promotional products based on …” is already there. You can select from suggested events, industries, attributes or simply type your own and you’ll get instant search results.
• Tons of filters – Just some examples include Made in the USA, Size, Color, With Rush Service and Sustainable Materials. You can also save your searches or set default searches to quickly reapply filters.

Product research tools are at your fingertips as every product has a detail page that lists features, decoration options, colors, sizes and even inventory levels (know if the supplier can fulfill the order before you place it).

With one click you can add the product to a collection, presentation or order, estimate shipping or share with a customer.

Vendor Search

Wish you had a supplier directory? You do now! Instead of searching for products, you can search for suppliers and quickly filter results with their ratings. Click on a supplier, and you’ll be taken to a dedicated page all about them, including contact info, awards, reviews, popular categories, popular products and more. You’ll see a banner at the top of the page to indicate if a supplier is exhibiting at an ASI Show. This makes trade show planning easier because you can research who to see before you go.

Plus, by using ESP+, you can build stronger supplier relationships and make more informed decisions. Having access to supplier ratings, reviews and product offerings means you can confidently choose partners that align with your business goals.

Customizable Presentations

Put your best foot forward when you create, design and share a client-tailored presentation all in ESP+. Easy-to-use templates are instantly transformed into branded proposals, complete with your client’s logo and color scheme. You can adjust pricing to protect your profit margin and even product details to fit the story you want to tell your client (we always recommend talking about how they’ll be used over what features they have). You can also create virtual samples to include in your presentation, complete with your client’s logo properly placed on the product. Share your presentation with your client and get instant feedback – they can like or dislike products and even ask for quotes, shortening the sales cycle and saving time for both of you. This process helps your client view you as their brand partner, and not just someone trying to sell them.

CRM for Distributors

All client contact information and activity (like orders, presentations, artwork and even emails) are housed in one place in ESP+. Need to remind yourself to follow up or send a quote? Create a task, attach a due date and ESP+ will manage your to-do list. It’s that easy.

Client management tools are built right in – your clients will even have their client portal, which houses any presentations, quotes and invoices. No more digging through your inbox or searching your computer for these files. Clients can even pay using the portal. It’s all neatly organized to improve communication and keep everyone on the same page (and hopefully get you timely payment).

Order Management System

Another nice feature of ESP+ is that it allows you to manage orders within the tool. You can go from presentation to quote to PO to invoice in just a few clicks. There’s also a dashboard where you can monitor all your orders and even track the orders by salesperson. (And if you have an ESP+ Website or an ESP+ Store, you can track orders from those too!)

At any time, you can view the status of an order, taking out all the second guessing. This will help you deliver the best customer service possible and address delays immediately before they can become a problem.

Unlock the Full Potential of ESP+ for Promo Products Professionals

ASI’s ESP+ benefits go beyond finding products – it improves client communication, streamlines operations, boosts efficiency and saves time. If you want to stay ahead, ASI’s product sourcing platform, ESP+, is a must-have – but don’t stop there. An ASI membership gives you access to lots of tools you can use to grow your business and establish yourself as the go-to resource for promo.

If you’re not a member, you can join ASI today to get access to ESP+ and so much more.