Branding

Vistaprint Named Official Design Partner of Washington Football Team

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The division of Top 40 distributor firm Cimpress is helping the NFL team as it chooses ...

As Events Return, So Should Promo Products

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At a food truck and music festival in northern New Jersey recently, there were almost n...

New York Post Launches Merch Collection

There’s a webstore with swag that features...

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Man Arrested for Air-Dropping Can Coolers at Music Festival

The pilot is accused of flying his seaplan...

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Brands Debut ‘Shoezie,’ Tie-Dye Skateboard and More

With summer coming in hot, fast-food compa...

PPAF Launches the ‘Brandy Awards’

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Top 40 supplier Koozie Group is sponsoring the new awards series.

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

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The pizza chain launched a summer reading program with a vintage T-shirt tie in.

HALO Announces Rebrand

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The firm is the second-largest distributor in the promo industry.

Case Study: LED Hoodies & More for Google

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Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...

Promo Business Wins With Virtual Game Nights

Springfield, NJ-based Pride Products has l...

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6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your...

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Celebrity-Studded Virtual Experiences in Demand

Apps like Cameo and Looped allow you to co...

The Bright Side: A New Brand of Positivity During COVID

Industry veteran Maria Brady, owner of Mar...

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Proforma Hosts Virtual ‘Elevate’ Event

The Top 40 distributor attracted more than...

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Chocolate Inn/Lanco Launches New Kits

The line combines the Top 40 supplier’s fo...

Patagonia to Stop Allowing Additional Logos on Products

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The environmentally conscious brand says the decision is meant to increase the lifespan...

Harper+Scott Hosts Virtual Discussion on Race, Racism

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Michael Eric Dyson, a professor at Vanderbilt University, led the conversation.

AIA Hosts First Marketing Lab Event

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The virtual summit provided AIA owners with marketing strategies.

PCNA Launches New Website

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The Top 40 supplier has also streamlined ordering and made a big investment in inventory.

Target the Adult Beverage Market

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With more people consuming alcohol at home, companies have been compelled to shift how ...

Amazon Expands ‘Gamified’ Workplace Program

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Merch figures into the effort, and that’s not the only relevant takeaway for promo.