Branding

Bishop Custom Clothing Rebrands as EdwardsX

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The change signals the successful integration of the custom apparel maker into parent c...

ASI Digital Expo: A Look at New Suppliers, Industry Trends

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The two-day virtual event featured products, strategies and networking opportunities.

Fanatics Inks Global Merch Deal With Olympics

It’s the first global e-commerce deal for ...

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Grateful Dead Tee Sells for Nearly $18,000

It became the most expensive vintage rock ...

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Cooley Group Celebrates 75 Years

The upstate New York firm was first establ...

Netflix Partners With Walmart to Launch Digital Storefront

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The retailer’s website will have a section dedicated to merchandise tied to Netflix sho...

Guide to Social Media: Pinterest

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Showcase your creativity and create mood boards for clients.

Guide to Social Media: TikTok

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Go for entertainment value over sales pitches in your videos.

Interactive, Virtual Showrooms Could Be Future of E-Commerce

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This tech company is taking online shopping beyond the endless scroll.

Guide to Social Media: More Platforms

Here’s a rundown of some other noteworthy ...

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Pinterest

Showcase your creativity and create mood b...

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TikTok

Go for entertainment value over sales pitc...

Guide to Social Media: LinkedIn

When it comes to professional networking a...

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Guide to Social Media: Instagram

Share more than photos to leave a lasting ...

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Guide to Social Media: Facebook

Make the most of the biggest social media ...

The Promo People’s Guide to Social Media

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If you’re just getting started or simply need a refresher, here are top strategies from...

Pabst Pays People to Put Free Merch in Their Homes

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It’s an ingenious use of promotional products that creatively departs from traditional ...

Webb Company Rebrands, Changes Name

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The supplier, which also has an upgraded facility, will now be known as Mixie.

Associated Premium Corporation Rebrands to APC

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The Cincinnati-based distributor has also redesigned its logo and website.

Chipotle Gamifies Reward Program With Achievement Badges

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Badges can be redeemed for free food and Chipotle-branded merch.

Facilisgroup Renames Software Product, Updates Website

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The software-as-a-service company is a partnering community for the promotional product...