Branding

Heineken High-Tech Bottle Opener Closes Work Apps

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The limited-edition promo product from the beer brand is meant to spark conversations a...

6 Tips for Sustainable Rebranding Efforts

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It’s a given that companies occasionally want to refresh their brand identity. When tha...

HDS Partners With Pittsburgh Steelers

Under the exclusive contract, the distribu...

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Jack Nadel International Announces Rebrand to Nadel

The Top 40 distributor says the change mar...

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Fans Can Now Purchase Official Canadian World Cup Merchandise

Canada has qualified for the FIFA World Cu...

Build Your Personal Brand on Social Media

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Consumers feel more connected to a brand when executives and employees are active on so...

Chapter 1: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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There's been a recent noteworthy elevation in Next Level Apparel's (asi/73867) brand...

Improve Your Website

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A well-designed site is essential for your digital presence and business reputation.

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Grow Your Local Influence

Becoming more visible in your neighborhood...

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Become a Thought Leader

Establish yourself as an expert in your fi...

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Sony Launches New Music Merch Company

A strategic investment of boutique merchan...

3 Logo Trends for 2022

Need a brand refresh? Helping a client cre...

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Washington Football Team Set to Announce New Name

New uniforms, helmets and an avalanche of ...

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Chameleon Like Rebrands Its Journals & Notebooks Division

The promo products supplier’s stationery p...

2021 Product of the Year: Food Gifts

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Companies hungry to connect with clients and employees turned to food during the pandem...

An Ode to My Daily Brew

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As a resolute java-drinker, I’m fiercely loyal to my favorite brands. I’m not the only ...

BDA Partners With Zamboni

Promogram

It’s another high-profile partnership in the hockey world for the Top 40 promo products...

Live Concert Merch Makes a Comeback

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As music festival and show bookings climb back toward pre-pandemic levels, the demand f...

JH Specialty Rebrands As JH, Debuts New Logo

Promogram

Founder John Henry III is a former Counselor Distributor Entrepreneur of the Year.

Stencil Stop Traces a Path Toward Success

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Custom stencils allow businesses to add a DIY sensibility to their logos.