In the Land Of Giveaways, Meet The Sultan of Swag

Published in the WSJ on June 27, 2012 – In his flaming red derby and silk tie, Norman Cohn cuts a dashing figure as he strides through New York City's Javits Center, offering nods and wise words to purveyors of everything from "sporks"—spoons that double as forks—to pressurized pens that write underwater.
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Melinda Ligos

Ligos Explains Winning Ways at Advertising Specialty Institute

SIIA Blog - April 29, 2015 - ASI Editor-In-Chief Melinda Ligos was featured in an April 29 SIIA blog post explaining ASI’s “winning ways” and again in Ted Stahl’s heat printing blog, which excerpted her Counselor story on her Vancouver TED talk.  
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Bucks County

ASI Promocar returns home to Bensalem after cross-country trip

Bucks County Courier Times - April 23, 2015 - Feature and video on ASI Promocar in Bucks County Courier Times.
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A Conversation with Norman Cohn

PromoKitchen - April 22, 2015 - PromoKitchen posted part one of a podcast interview with ASI Chairman Norman Cohn, with part two posted April 29.
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Head-turning 'swag' car driven cross-country by N.J. couple - April 11, 2015 - and the Hunterdon County Democrat features the ASI Promocar.  
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Oh, goodies! At this products convention, they're left holding the swag

Los Angeles Times - April 1, 2015 - ASI Long Beach show featured in April 1, 2015 edition of Los Angeles Times.  
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Swag Convention

Fox4 Dallas - February 17, 2015 - Fox4 Dallas aired a segment on the ASI Show in Texas.
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Wozniak: Tech innovates alter workforce

Orlando Sentinel - January 13, 2015  - The Orlando Sentinel profiles ASI Orlando keynote speaker Steve Wozniak. 
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Does 'swag' industry serve as economic bellwether?

Orlando Sentinel - January 8, 2015 - The Orlando Sentinel covers the ASI Orlando show.
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For top clients, companies say thank you with gifts tailored to their tastes - December 23, 2014  - quotes ASI’s annual gift giving survey.
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Here's What Apple, Google, and BuzzFeed Gave Their Employees This Year as Holiday Gifts

Inc. - December 16, 2014 - Inc. magazine leads with results of ASI’s annual gift-giving survey.
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My Print Resources

ASI Celebrates ESP Websites’ 15,000th Customer

My Print Resource - December 12, 2014 - My Print Resources website posts ASI’s press release on its 15,000th ESP customer.
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Corporate gift giving on the rise, trade groups says 

Intelligencer - December 10, 2014  - The Intelligencer features ASI’s gift giving survey.
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ASI Says Corporate Gift Giving Trending More Nice Than Naughty

BPMA - December 10, 2014  - The British Promotional Merchandise Association posts ASI’s press release on its gift giving survey.
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Small Business: How much should be spent on holiday gifts?

Newsday - November 24, 2014  - Long Island’s Newsday interviews ASI’s research director about the annual gift-giving survey. 
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ASI's Global Study Proves Promo Products Memorable and Popular

Exhibitor - November 6, 2014 – Exhibitor magazine posts ASI’s press release on its 2014 Global Advertising Specialties Impressions Study.
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Chicago Tribune

12 examples of how freebies, promo products are getting a tech touch

Chicago Tribune - July 23, 2014 - Get ready to swag out those smartphones, as companies opt for self-promotional products that accent mobile tech.
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The plan dealer

Colorful #ASIpromobile celebrates the $20.5 billion promotional products industry (photos)

Cleveland Plain Dealer – July 10, 2014 – The Advertising Specialty Institute's one-of-a-kind #ASIpromobile made a brief pit stop in Downtown Cleveland on Wednesday during its 750-mile road trip The ASI trade show in Chicago.
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Bucks county courier times

Advertising Specialty Institute takes show on the road

Bucks County Courier Times - June 25, 2014 - The Advertising Specialty Institute, a trade group for the promotional products industry, is taking its work on the road.
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Free Promo Tips

ASI President and CEO, Tim Andrews Provides an Industry Update

Promo Marketing and FreePromoTips - May 20, 2014 – Tim Andrews, President and CEO of the Advertising Specialty Institute (ASI) shares some thoughts on the industry.
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Screen Printing

ASI Announces Winners of 2014 Counselor Awards

Screen Printing magazine, PA – May 1, 2014 – ASI’s Heather DiPrato has a bylined story in the April/May 2014 Screen Printing magazine.
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Corporate & Incentive travel

How Savvy Planners Navigate Wisely and Sail Through a Seller's Market

Corporate and Incentive Travel - April 1 2014 Due to a strengthening economy, many companies and organizations are hard at work launching new products, hosting challenging sales incentive programs, training additional staff and managerial crew, and setting new goals, objectives and five-year plans for the future.
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Courier Times

Advertising Specialty Institute: Big business in promotional products industry

Bucks County Courier Times - March 23, 2014 The Bucks County Courier Times features ASI in its March 23, 2014 edition.
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Orlando Business Journal

Shark Tank's Kevin O'Leary on why promotional products work

Orlando Business Journal - Jan 7, 2014 Thousands of promotional products labeled with various business names were everywhere inside the Orange County Convention Center Jan. 7.
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What Orlando businesses can learn from Shark Tank's Barbara Corcoran

Orlando businesses Journal - Jan 7, 2014 If anyone knows how to turn a business, it's Barbara Corcoran.
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On the hunt: Shark Tank judges to host Orlando contest

Orlando businesses Journal - Jan 3, 2014 Advertising Specialty Institute will host a special presentation in Orlando Jan. 5–7 for suppliers, distributors and decorators of promotional products.
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Small Business: Holiday gifting picks up this year

Newsday - November 17, 2013 Newsday interviews ASI CEO Tim Andrews on ASI’s annual gift giving survey.
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Courier Times

Local firms take 'wait and see' approach to health care law

Bucks County Courier Times - September 18, 2013 ASI CEO Tim Andrews is interviewed in the Sept. 18, 2013 edition of the Bucks County Courier Times about ASI's plans for complying with the Patient Protection and Affordable Health Care Act
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Chicago Tribute

Businesses get the word out at ASI Show

Chicago Tribune - July 18, 2013 A story on the ASI Show that included mention of ASI as well as numerous Chicago-area member companies.
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Small Business: Holiday gifting

Newsday - November 25, 2012 Newsday columnist Jamie Herzlich reports on ASI’s annual corporate gift giving survey.
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The wall street journal

CIOs Say Patent Trials Create Uncertainty and Hamper Innovation

The Wall Street Journal - August 2, 2012 Armughan Rafat, ASI executive vice president and chief technology officer of the ASI Family of Companies, is quoted in the August 2, 2012 Wall Street Journal CIO Report.
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Bloomberg Business week

The Latest in Free Stuff

Bloomberg Businessweek - May 10, 2012 Bloomberg Businessweek visited the ASI Show in NYC, interviewed a number of companies and cited ASI’s ad specialty study.
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UT San Diego

ASI Show swings through San Diego

Sandiego Source - April 4, 2012 Reporter Tierney Plumb checks out some of the exhibitors at the ASI Show (Advertising Specialty Institute).
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Dallas News

Twitter co-founder: 'To succeed spectacularly, you must fail spectacularly'

February 3, 2012 Twitter co-founder Biz Stone speaks to advertisers at conference, offers practical advice.
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The Christian science Monitor

'Swag' joins waste, fraud, and abuse

The Christian Science Monitor - November 29, 2011 A presidential order calling for the government to trim spending has cast the spotlight on an old term with a new meaning.
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Small business: Holiday gifts on a budget

Newsday - November 13, 2011 Newsday’s “Small Business” columnist interviews ASI CEO Tim Andrews on corporate gift giving trends.
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The Washington Post

The Sultan of Swag knocks Obama’s plan

The Washington Post - November 10, 2011 President Obama’s orders to cut back on government travel, transportation, technology and swag aren’t sitting well with a certain group of people: Swag shop owners.
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Hartford Business

Branded holiday gift can make impression

Hartford Business Journal - October 31, 2011 ASI's long-running study -- the Advertising Specialty Impressions Study -- is cited in the Hartford Business Journal.
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New York post

O vows fall of $wagdad

New York Post - November 10, 2011 On President Obama's decision to cut spending that could include ad specialties
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Has anybody seen the swag?

Politico - November 11, 2011 ASI CEO and President Tim Andrews is quoted in the Politico blog about President Obama's recent cuts.
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NBC Chicago

How To Promote Your Business With SWAG

NBC Chicago - July 21, 2011 NBC in Chicago sent 2 reporters to the convention center and posted a story with pics and video along with an interview with Dave Vagnoni on their business website:
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The Street

Companies Put Billions into Promo 'Freebies'

The Street - May 2011 ASI CEO Tim Andrews was interviewed for a lengthy article on the promotional products industry that appeared May 13, 2011 on, a Wall St. website.
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On The Move

Expo - June 2010 Leading exhibitions and events mag showcased ASI in its June cover story.
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Dallas News

Swag purveyors push pencils, other freebies at show in Dallas

Dallas News - Feb. 4, 2010 Learn about the latest in eco-friendly bags and experiences from five other ASI members during the ASI Show.
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The Dallas morning news

Accounts, People & Miscellany

The New York Times featured the industry's quarterly sales report from ASI.
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The Philadelphia Inquirer

Hand sanitizer becomes a hot advertising medium

The Philadelphia Inquirer - Dec. 21, 2009 Due to the effects of the H1N1 influenza, reports how hand sanitizer is becoming one of the hottest advertising mediums.
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Your Logo Sells Here

The Philadelphia Inquirer - May 31, 2006 ASI, ASI Show! Philadelphia, ASI members and the ad specialty industry are featured in this two-page spread that provides an overview and photos of popular products.
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Promoting success and The Donald

The Philadelphia Inquirer - May 26, 2005 ASI, ASI Show! Philadelphia, ASI members are featured in this article covering Donald Trump's visit.
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USA Today

These promo items may be mightier than the pen

USA Today - May 12, 2008 USA Today visited the inaugural ASI Show in New York City and featured five unique promotional products.
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Making holiday thank-you gifts count

November 29, 2006 Newsday in New York published a story about how to use promotional items to build a successful corporate gift-giving program.
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Advertising Age

Give it away now

Advertising Age - May 8, 2006 Advertising Age published a two-page story about the power of advertising specialties in marketing, and includes 11 pictures of products. The magazine has a readership of 240,000 executives.
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Fender Bender

Nice for them, good for you

Fender Bender - February, 2009 FenderBender published a three-page feature article about how auto body shops can effectively use promotional products to market and expand their businesses. The magazine is mailed to 55,000 shops in North America.
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Marketing Sherpa

Research on the Promo Products Industry: Why T-Shirts & Pens Can Outdo TV & Internet

Marketing Sherpa - February 14, 2006 MarketingSherpa, an information publisher for marketing and business professionals, wrote a research article about the growth of advertising specialties. Tim Andrews, president and CEO of ASI, was interviewed and this is the first article about the industry for MarketingSherpa's readership of 170,000.
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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollars industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need