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Promo Research

ASI Insights

The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.

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Latest Research News

End-Buyer Research: Millennials

Research

End-Buyer Research: Millennials

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

End-Buyer Research: Generation Z

Research

End-Buyer Research: Generation Z

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

Supplier Releases First Market Study of Promo Industry in Argentina

Strategy

Supplier Releases First Market Study of Promo Industry in Argentina

The report from South American supplier Zecat details top markets, product categories and what matters for end-buyers in the country with the third...

2025 End-Buyer Research Series

This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.

End-Buyer Research

2024 End-Buyer Research
ESP+

State of the Industry

This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.

Ad Impressions Study

The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.

2023 Ad Impressions Study Infographics Library

Ad Impressions Study
State and Regional Report

State and Regional Report

Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.

2023 State and Regional Report