ASI’s Award-Winning Stitches Magazine Unveils New Design

Fresh look and new content showcase reader interactions and creativity

TREVOSE, PA – April 18, 2013 – The award-winning Stitches® magazine published by the Advertising Specialty Institute® (ASI) now features a fresh design and new content that showcases reader interaction and creativity.

Stitches, the ultimate resource for the embroidery industry, gathered valuable feedback from members of its magazine advisory board before designing a cleaner, more sophisticated book for its April issue that places a renewed emphasis on reader contributions.

Stitches readers have always had a strong voice within the magazine, and now we’ve made that voice even more robust by tapping the social media zeitgeist to showcase their online conversations and incredibly cool designs,” said editor Nicole Rollender.

Along with the latest news, looks and decorating solutions, Stitches now offers a sleeker, more modern look that mirrors the consumer magazine experience, color-coded sections to make reading even easier and more creative contributions from subscribers, including detailed, high-resolution embroidery designs and fashion and fantastical pieces.

New upfront sections include:

  • Interact, which features reader connections, content from (including poll results and blog excerpts), interactions from the magazine’s Twitter and Facebook feeds, reader letters, reader designs from Stitches’ Pinterest page, expert advice from the magazine’s Editorial Advisory Board, and more.
  • News, a decorator-centric section that contains industry and world news related to the decorator and decorated-apparel world, along with strategy/case study examples of how shops succeed.

In addition, the magazine updated its LookBook section with an apparel and accessories showcase, a “niche” page to feature reader designs and an “inspiration” page to show off the best embroidery designs, textile art, etc. Stitches also added pizzazz to its “Decorating Solutions” section with decorating and fabric trends and machine and software updates.

View the digital edition of the magazine on For more info on the new Stitches membership package, click here or contact Jared Hoch at [email protected].

In 2011, Stitches was honored as Magazine of the Year by the American Society of Business Publication Editors in the 33rd annual Azbee Awards of Excellence competition. In 2012, Stitches won another national award from ASBPE for research for its annual “State of the Industry” issue.

Stitches was most recently a finalist for a prestigious 2013 Jesse H. Neal Award for the article “Life in the Garment Center,” a comprehensive cover story on New York City’s famed Garment Center, written by Christopher Ruvo.

ASI publishes seven catalogs, five magazines and seven newsletters. ASI’s magazine circulation is audited and growing, and Counselor®‘s collection of top lists are now the industry standard. In less than 10 years, ASI magazines have been honored with nearly 100 journalism awards and remain the only industry publications to ever win the prestigious Neal Award.

To learn more about ASI’s publications, contact Melinda Ligos, ASI’s editor in chief and senior vice president of professional development, at [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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