ASI® Names Heather DiPrato Vice President, Distributor Services

TREVOSE, PA – July 28, 2006 – Advertising Specialty Institute®, the largest media organization serving the promotional products industry, announced today the promotion of Heather DiPrato, MAS, to vice president, distributor services.

In her new position, Ms. DiPrato will foster relationships with ASI member firms and will continue to manage relationships with many of the Counselor® Top 40 Distributors™.

Ms. DiPrato began her career at ASI in 1990, by helping to acquire new distributor members.  She moved to distributor services, working closely with members to help them gain more value from their relationships with ASI.  In 2003, Heather became ASI’s first director of national accounts.   

“Over the previous sixteen years, Heather has demonstrated her dedication and leadership as a valued business partner to ASI distributors,” said Timothy M. Andrews, president of ASI.  “She often provides thoughtful ideas that help distributors increase productivity, reduce costs, and grow sales.  I congratulate her in her new role.”

“Heather’s clients choose to work with her because of the successes they have experienced in implementing her ideas,” said Dan O’Halloran, CAS, senior vice president of distributor services for ASI.  “Recognized distributors, such as Proforma (asi/300094), Adventures In Advertising (asi/109480) and American Solutions for Business (asi/120075), consistently inform me how appreciative they are of her efforts.”

“It is rewarding for me to help my clients achieve their strategic objectives,” said DiPrato.  “Whether they want to increase profitability, streamline procedures, or perhaps gain additional industry visibility, I’ve been able to share best practices and connect them with the right resources to reach their unique goals.  Ultimately, my objective is to help them become even more successful within the promotional products industry.”

About ASI 
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products.  Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.  Visit