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Strategy

#Counselor70: Pick Your Favorite Cover from the 2010s – Present
#Counselor70: Pick Your Favorite Cover from the 2010s – Present
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

#Counselor70: Pick Your Favorite Cover from the 2000s
#Counselor70: Pick Your Favorite Cover from the 2000s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

The California-based supplier of retail-in...


#Counselor70: Pick Your Favorite Cover from the 1990s

Help us celebrate 70 years of Counselor by...


What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

With unique considerations and ...

Tech Products Get a Makeover With Recycled Materials
Tech Products Get a Makeover With Recycled Materials
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A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s
#Counselor70: Pick Your Favorite Cover from the 1980s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
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Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...

#Counselor70: Pick Your Favorite Cover from the 1970s
#Counselor70: Pick Your Favorite Cover from the 1970s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Wag-Worthy Swag: How To Unleash the Power of Pet Promos

We sniffed out the secret to becoming...


#Counselor70: Pick Your Favorite Cover from the 1960s

Help us celebrate 70 years of Counselor by...


Does Your Company Qualify for Counselor’s Top 40 List?

If your company’s 2023 U.S./Canadian promo...

8 Ways To Deal With Rejection in Sales

Hearing “no” comes with the territory, but...


#Counselor70: Pick Your Favorite Cover from the 1950s

Help us celebrate 70 years of Counselor by...


The Collegiate Fashion Trend Favored To Win the Outerwear Game

When it comes to promotional outerwear,...

Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest
Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest
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Even if you don’t relish sales, promo business owners have to make them a priority.

Trade Show Sales Checklist: Top Products for Maximum Profits
Trade Show Sales Checklist: Top Products for Maximum Profits
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Dominate this event sales season by showcasing the most in-demand items that...

Decorating Roundup: JDS Industries Named Master Distributor for Stahls’
Decorating Roundup: JDS Industries Named Master Distributor for Stahls’
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Plus, a direct-to-film equipment supplier launches a new website.

AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie
AMB3R Creative Designs Retail-Inspired Self-Promo Hoodie
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The garment was put together to showcase the distributor’s brand and customization capa...

Stanley Launches Apparel Line
Stanley Launches Apparel Line
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Consumers can now proudly swear fealty with more than just the brand’s drinkware.

Promotions Planner: Teachable Moments
Promotions Planner: Teachable Moments
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Start presenting ideas to clients for campaigns centered on May observances.