Strategy

Transform Branded Apparel With the Branding Success Guide

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Elevate your branded apparel with our latest trend guide — now available for...

Leopard Print Is Back on the Prowl

Strategy

The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Plus, a running shoe company shows off 3D-...

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How To Sell Solutions: Expert Talking Points for 2024

It's time to elevate your sales skills....

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Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

With the help of fashion designer Dapper D...

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...

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Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect an...

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5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...

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6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing ...

Get in the Game With Sporty Chic

Web Exclusive

The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Strategy

Also, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...

Promotions Planner: Longing for Summer

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Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

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DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

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Looking for the next big thing in branded decoration? You've come to the right place....