Strategy

Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Strategy

Plus, Arcus Printers has introduced a new flatbed cutting machine and Stahls’ is loweri...

What’s Going on With the Science Based Targets Initiative?

Strategy

SBTi – a group that sets climate-reduction targets followed by many promo firms – walke...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Promo veterans look back on their most mem...

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Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

As Combs kicks off his “Growin’ Up and Get...

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Fanatics & Cactus Jack College Merch Collab Flies Off Rack

The sports outfitter collaborated with rap...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days. Make sure...

5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tour...

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An Inside Look at Top Promo Markets

Strategies, products and intel to successf...

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Big Markets 2024: Technology

Ignore the short-term pain in this field a...

Big Markets 2024: Manufacturing

Strength in this market has some surprisin...

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Big Markets 2024: Political

An election year and numerous hot-button i...

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Big Markets 2024: Travel & Hospitality

A market that suffered the biggest financi...

Big Markets 2024: Professional Services

Strategy

Where growth and innovation are occurring, firms in this industry will be there.

Trendspotting: 3 Takeaways From Coachella Merch

Strategy

With Friday’s kickoff looming, here’s how the famed music festival is stoking fan excit...

4 Ways To Leverage Corporate Intelligence

Strategy

It’s a tried and proven strategy implemented by companies of all sizes to make informed...

Party Like It’s 3099 With Sustainable Promo

Strategy

Suppliers and distributors weigh in on eco-friendly party solutions for everything from...

Promotions Planner: Sweet Summer Sales

Strategy

Start presenting your clients with ideas for campaigns centered on July observances.

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

Strategy

This minimalistic trend sweeps generational lines by adding versatility, longevity and ...