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Strategy

New Rule Could Mean More Independent Contractors in Promo Must Be Classified as Employees
New Rule Could Mean More Independent Contractors in Promo Must Be Classified as Employees
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The just-adopted regulations from the Labor Department drew criticism and praise from i...

Storm Creek Adds Stephanie Maday as Director of Sales
Storm Creek Adds Stephanie Maday as Director of Sales
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The industry veteran will help the supplier expand its market presence and identify new...

Stran & Co. Names Ian Thomas Wall Chief Information Officer
Stran & Co. Names Ian Thomas Wall Chief Information Officer
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The Top 40 firm noted that Wall has a proven track record of leveraging technology to e...

6 Tactics for Handling Sales Objections
6 Tactics for Handling Sales Objections
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Here’s how to get the prospect to the close.

Bold 2024 Predictions
Bold 2024 Predictions

Making predictions is a fool's errand, but here at ASI we can't help ourselves. ...

ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team
ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team
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During a powerful keynote, the owner of the first women-forward INDYCAR team told a sta...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

Martine Cadet shared tips for crafting eff...


Something Inked Names Former MLB Pitcher VP of Sales

Mike Zagurski’s professional baseball care...


ASI Orlando 2024: 8 Common Sales Myths Dispelled

A former HSN seller, Carolyn Strauss share...

Lisa Folts Named Director of Business Development at Spark Branded Solutions

Folts has experience at Top 40 industry co...


Stacy Garrett Promoted to VP of Sales & Marketing at Ideation

Garrett is marking her 25th year in the in...


Kaeser & Blair Expects $5M Sales Bump From Integration of Acquired Company

The Top 40 distributor bought Promotional ...

Premier Announces Rebrand, Move to New Facility
Premier Announces Rebrand, Move to New Facility
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The changes reflect the next phase of operations at the large-format display supplier, ...

Investor Wants To Oust Gildan Board Members, Return Chamandy to CEO
Investor Wants To Oust Gildan Board Members, Return Chamandy to CEO
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Los Angeles-based firm Browning West is calling on fellow shareholders to appoint five ...

In The News - January 2024
In The News - January 2024
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Corporate Specialties (asi/466176), based in Detroit, MI, ranked 70 th on the 2023...

Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line
Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line
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Bad hires and underperformers will drain your profitability, so look to empower your em...

Top 10 of 2023: Promo for the Planet
Top 10 of 2023: Promo for the Planet
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Caring for the environment took center stage this year for the most-viewed stories publ...

Top 10 of 2023: News Stories
Top 10 of 2023: News Stories
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Closings, lawsuits, scams and Dov Charney – it was quite the year for news judging from...