Strategy

Kicking Off the Holiday Season With Branded Merch

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Limited-edition snow globes, boxy sweaters and cookie-scented lotions are among the man...

3 Trends in Sustainable Apparel

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Bacteria-dyed fabric and shoe takeback programs are among the recent innovations.

Postal Service Aims To Increase Prices on Its New Package Shipping Service

The United States Postal Service introduce...

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Decorating Roundup: Advances in Apparel Printing

Equipment manufacturers offer an array of ...

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Fans Use Custom Merch Kits to Try to Sway MLB Owners On Oakland Athletics Relocation Vote

The personalized swag boxes included a hat...

Stahls’ Partners With E-Commerce Platform Chipply

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The software integration allows decorators to order direct-to-film transfers with one c...

Apparel Fabrics for Collegiate Wear & Gameday Gear

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The key to successful collegiate wear and sports apparel is the fabric that clothing...

Decoration Suggestions for Fashion-Forward Spiritwear

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From big-ticket project requests like collegiate wear and sports apparel, make sure...

  Wisdom From Distributors Celebrating Milestone Anniversaries

Two-thirds of business don't last 10 years. Eight in 10 don't make it 20 years. In...

VistaPrint’s ‘Merch Merch’ for Rob McElhenney & Ryan Reynolds Is a Branding-Partnership Masterstroke

Part of Top 40 distributor Cimpress, Vista...

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Your Path to Increased Profit: Dynamics of a Family-Owned Business

There are many positives of working with f...

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SanMar Names Former Under Armour VP to Vice President of Sourcing & Product Development Position

Dean Draughn is a seasoned logistics leade...

Eye on AI: Just What Is a MerchBot?

In this Q&A, industry veteran Ron Friedman...

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‘We Are Lew1ston’: Message Merch Can Play an Important Role Amid Tragedy

Merch-driven fundraisers, like those seen ...

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5 Sales Tasks for the New Year

Start 2024 off right by addressing these f...

Rob Watson Named CEO of Vantage Apparel

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Watson is a veteran industry executive who was formerly with the Top 40 supplier in lea...

End-of-Year Sales Opportunities for Event Essentials

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While 2023 might be coming to a close, the mad dash for  end-of-year orders  is just...

HALO Executive Dawn Olds To Retire in January

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Through her executive leadership at one of promo’s biggest distributors and her volunte...

AIA Corporation Rebrands With New Logo, New Website

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The Top 40 distributor says the fresh look is a visual embodiment of its mission to its...

S&S Activewear Names Lisa Gould Chief People Officer

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The appointment comes a couple weeks after the Top 40 firm also named a chief legal off...

Top Tips for Goof-Proof Sticker Orders

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Interested in stickers? Make sure you get exactly what you want by using this handy guide.