Strategy

Apparel Company Creates Sustainable Embroidery Innovation

Sustainability

EC Clothing can create multicolored embroidery, with special effects like ombré, using ...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

The Campaign Case Study: ‘Rounding Up’ For a Cause

A California-based distributor’s on-trend ...

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Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

To ring in the anniversary of its 1924 fou...

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Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new ...

Promo for the Planet Turns 2

Sustainability

ASI Media’s award-winning sustainability resource hub is celebrating its second anniver...

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

Strategy

The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

At one of the largest arts festivals in th...

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#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

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#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are ...

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

There's no shortage of  sustainability...

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5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tour...

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Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

Big Markets 2024: Professional Services

Strategy

Where growth and innovation are occurring, firms in this industry will be there.

Big Markets 2024: Travel & Hospitality

Strategy

A market that suffered the biggest financial decline during the pandemic is once again ...

Big Markets 2024: Political

Strategy

An election year and numerous hot-button issues are a boon to sales opportunities.

Big Markets 2024: Manufacturing

Strategy

Strength in this market has some surprising new benefits for distributors.

Big Markets 2024: Technology

Strategy

Ignore the short-term pain in this field and focus on the long-term gains.

An Inside Look at Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.