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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Overture Promotions Names Tej Shah CEO, Succeeding Jo Gilley

Shah was previously executive vice president of global sales and marketing at the Couns...

Texas Promo Firms Support Relief Efforts Following Deadly Flash Floods

Some in the industry had personal connections to the tragedy that unfolded in the Texas...

STAHLS’ Promotes Martin Borley to CEO of the EMEA Region

Borley has more than 35 years of experience with the global apparel decoration solution...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Cutter & Buck’s Parent Firm Makes Austrian Acquisition

New Wave Group said it has acquired Cotton Classics Handels GmbH, an Austrian apparel w...

ASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B

The third annual study of the European promotional products industry builds on ASI Rese...

Chocolate Chocolate Names Justin Walford President & CEO

The Blaine, WA-based supplier provides custom, personalized edible gifts and confection...

Melinda Marr Promoted to Vice President of ACS Affiliate Services

Marr brings more than 30 years of promotional products industry experience to ACS, a su...

Eskimo Joe’s Promotional Products Promotes Amy McCray to President

McCray’s career journey with the organization began in the 1990s when she was working a...

Starline Hires Former Amazon Engineer To Drive Tech Innovation

The Counselor Top 40 supplier noted that Kristopher Kingston, the firm’s new director o...

David Long Retires as Sourcing City CEO; Ella Long Takes the Helm

Sourcing City is a leader in the U.K. promo market, providing a suite of service soluti...

President Trump To Grant Third Extension of ‘Sell-or-Be-Banned’ Deadline for TikTok in the U.S.

The news comes as marketers in the promotional products industry continue to use the po...

Stat Spotlight: A Look at Where Promo & the Economy Stand Near Q2’s Close

Positives include rising consumer, business and industry sentiment, along with moderate...

Distributors Increase Sales 5.4% in Q1 2022

While industry top-line sales increased, a variety of challenges and economic headwinds...

For Malia: GSG’s New Apparel Line Raises Money To Fight Pediatric Cancer in Honor of Late Teen

Malia Jusczyk fought a courageous battle against neuroblastoma, living vibrantly with e...

Price Hikes Loom for Promo Drinkware & Other Categories as Trump Raises Steel & Aluminum Tariffs

On June 4, the president increased the levy rate on imported steel and aluminum article...

Florida Promo Firm Warns of Scammer’s Attempted T-Shirt Swindle

Printing Studio said the request for thousands of T-shirts came through a website order...

Logomark Partners With Egg Weights

The Top 40 supplier will be selling the fitness brand’s innovative products in the prom...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

Geiger’s German Subsidiary Acquires SOESTMEDIA

The deal marks Germany-based Geiger GmbH’s first acquisition since it was acquired by M...

Gildan Implements AI-Powered Robots in Its Eden, NC, Distribution Center

The Counselor Top 40 supplier said the bots work with people, helping to improve human ...

Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

The tee is part of a growing trend in which politicians are using provocative branded m...

Koozie Group Releases 5th Annual Social Impact & Sustainability Report

The Counselor Top 40 supplier said highlights include certifying certain pens as carbon...

Trump Administration Says No More Changes Coming to China Tariffs

If followed through upon, the decision would contribute to price increases on promo pro...

BDA Will No Longer Be Acquiring BrandVia

The two Top 40 firms have agreed to call off the acquisition.