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S&S Activewear To Become Exclusive Provider of Hanesbrands in Promo

S&S Activewear To Become Exclusive Provider of Hanesbrands in Promo

Top Stories

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big annual event debuted this week as the conference got underway in California. There are definite takeaways for promo pros.

HALO Breaks Attendance Record at National Sales Meeting

The Counselor Top 40 distributor said its “Break Through Summit 2025” drew more than 800 industry pros, including the firm’s account executives, staffers and top suppliers.

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, print and e-commerce solutions for MLC, America’s first professional Twenty20 cricket league, whose new season starts next week.

Will Inventory Shortages Hit the Merch Market in 2025?

Gemline and SanMar executives share expert insights on promo’s 2025 stock outlook, sourcing challenges, supply chain shifts and strategies every distributor should know.

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Product Hub

Editor’s Picks: Barbecue & Tailgate Necessities

Products

Editor’s Picks: Barbecue & Tailgate Necessities

Lean into the outdoor events season with promo campaigns centered around summer barbecues or eager-to-celebrate sports and music fans.

This Week’s New Suppliers: Make a Splash With New Products

Products

This Week’s New Suppliers: Make a Splash With New Products

Discover creative products from new ASI suppliers.

Editor’s Picks: Durable Sustainable Drinkware

Products

Editor’s Picks: Durable Sustainable Drinkware

Built to last from eco-friendly materials, these branded tumblers and water bottles pair sustainability with style.

Sunscope Names Promo Veteran Dawn Guiberson Director of Global Sourcing & Production Management

Sunscope Names Promo Veteran Dawn Guiberson Director of Global Sourcing & Production Management

Guiberson has experience at Counselor Top 40 distributors HALO and BDA, as well as at supplier Greater Pacific Industries.

Promo for the Planet

Warwick Publishing Completes Major Energy-Efficiency Initiative

Sustainability

Warwick Publishing Completes Major Energy-Efficiency Initiative

The fifth-generation family-owned maker of branded paper products upgraded the lighting of its facility and headquarters, which it said will result in a significant reduction in its carbon footprint.

Dutch Supplier Promoplants Offers Green Spin on Live Printing

Sustainability

Dutch Supplier Promoplants Offers Green Spin on Live Printing

The company is able to personalize flower, plants and flower bulbs, in addition to packaging, cards and plant labels.

Atlantis Headwear Creates Line of Eco Products for Ford

Sustainability

Atlantis Headwear Creates Line of Eco Products for Ford

The Italian supplier worked with German distributor cyber-Wear, part of Cybergroup International on a project to convert Ford-branded headwear to lower-impact materials.

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for June 6, but other donut chains missed an opportunity for clever branded merch tied to the sweet observance.

Sponsored Content

Infographic: What Product Features Are Possible With Customization?

Greater Pacific Industries

Infographic: What Product Features Are Possible With Customization?

New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...

Podcast: Harnessing the Power of Heat Printing On Demand

STAHLS'

Podcast: Harnessing the Power of Heat Printing On Demand

As e-commerce and customer buying habits evolve, it's important to stay nimble to keep your business as profitable as possible. In today's podcast, we're joined by Dave Conner, content director...

Podcast: Get To Know the Heavyweight Collection by BELLA+CANVAS

Bella + Canvas

Podcast: Get To Know the Heavyweight Collection by BELLA+CANVAS

The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we're joined by Cassie Stanczyk, Sr. director of sales at BELLA+CANVAS, who is sharing everything you need to...