Branding

Five Tips for Selling Private-Label Apparel

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TikTok entrepreneurs have helped spur interest in relabeled clothing for branded merch ...

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

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No, it’s not “Rocky”-inspired. It’s the next best thing.

A Look at Live Events

As people gather again for ball games and ...

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University of Texas Allows Athletes to Use Trademarks

It’s the latest school to establish a lice...

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Demand Returns for Brand Activations

Meanwhile, marketing professionals in the ...

Snapchat Trends Offers Marketing Insights

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The new tool from the social media app is a way to see what’s resonating with younger d...

'Friends' Merch Benefits Charitable Causes

Wearables

The first swag drop is available for a limited time.

When Good People Get Bad Merch

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Several popstars have been criticized lately for low-quality and inaccurate merchandise.

Olympians Showcase Epic ‘Swag Bags’

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U.S. Olympians received a haul of branded merchandise that they showcased on TikTok to ...

Unofficial Cleveland Guardians Merch Hits the Market

Branded merchandise referencing the MLB te...

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Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...

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TikTok Launches Livestream Upgrades and ‘Spark Ads’

The features could benefit marketers keen ...

College Athlete Merchandising Poised to Explode

A new ruling finally allows NCAA athletes ...

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Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the...

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Team USA Looks to Earn Gold in Style

As the American uniforms get released, the...

Top 10 Things Promo Clients Really Want

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Industry veteran Cliff Quicksell presented his list at ASI Chicago.

The Yelp Effect: Pleasing the Empowered Customer

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Terry Watson of Easify Inc. shared customer satisfaction tips at ASI Chicago.

LiveXLive Partners With Merchbar

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It’s a significant new partnership in the world of music and branded merchandise.

Milwaukee Embraces ESPN’s ‘Terrible City’ Insult With Branded Shirt

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The Bucks are in the NBA Finals – an unexciting prospect to some national pundits. One ...

Chocolate Inn/Lanco Announces Rebrand

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The company’s product lines will be combined under the NC Custom name.

Canadiens Stanley Cup Merch Abounds

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The Habs are back in the finals for the first time in 28 years. Branded merch celebrati...