Branding

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

6 Ways to Keep Your Clients Coming Back

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Customer loyalty is a sign of a healthy business.

Buttonsmith Launches On-Demand Political Merch Platform

The Carnation, WA, company is offering Mer...

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This Summer’s Buzzworthy Beer Marketing

Whether it’s dive bar-flavored ice cream o...

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6 Opportunities to Market on a Budget

Marketing your small business doesn’t need...

Case Study: Re-Engaging With Valued Members

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A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate

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Marshmallow-scented sunscreen, limited-edition floral patterns and musical collaboratio...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to ins...

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Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

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NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

Ohio State Trademarks the Word “THE” for Merch

Formally known as The Ohio State Universit...

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Coney Island Mermaid Parade Features Fun Branded Merch

The colorful parade was back after two yea...

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Juneteenth in Philadelphia: Celebrating the Spirit of Freedom

The city’s fifth-annual parade drew more t...

  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as minor as a logo tweak to a full-scale change...

Rapper Jack Harlow, KFC Create Combo Meal, Merch

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Celebrity fast-food meals often incorporate limited-edition merch – showing the power a...

Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

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Incorporating fun scents to promo products is a clever way to create a more memorable i...

Apple Gives Out Exclusive Merch at WWDC22

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Though the software developer conference is mostly virtual, some students and professio...

Gold Bond Announces Rebrand, Updates Logo

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The Hixson, TN-based supplier says the refreshed brand reflects the changing needs of t...

Heineken High-Tech Bottle Opener Closes Work Apps

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The limited-edition promo product from the beer brand is meant to spark conversations a...