Branding

Premier Announces Rebrand, Move to New Facility

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The changes reflect the next phase of operations at the large-format display supplier, ...

Scarborough Specialties Rebrands as Brandability

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The Texas-based distributor says the change is part of its plans to expand to a nationa...

AIA Corporation Rebrands With New Logo, New Website

The Top 40 distributor says the fresh look...

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Interest in X/Twitter Plummets in Wake of Musk Takeover

Promo pros cite less engagement, suspiciou...

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  Episode 143: Hitting the Target With Kirby Hasseman

Kirby Hasseman is a busy man. He's the...

  Episode 141: How To Run a Live Social Media Show

Going live on social media isn't very difficult. Come up with a topic, press a button...

  Episode 140: Adding Mascots to Your Marketing Mix

If you've ever been to an ASI Show, chances are you've met, and even taken a...

Barker Specialty Unveils New Logo

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The revamped design signals the New England distributor’s evolution over more than 70 y...

  A Candid Conversation With the CEO of Barstool Sports

A lot of Erika Ayers Badan's job is what she calls "managing chaos." That should...

In-Demand Decoration: Branding Tips for T-Shirts, Sweatshirts & More

It's time to refresh your apparel...

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Supplier Rebrands to Orbus Visual Communications Canada

The Ontario-based company was previously k...

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Adform Creative Has Rebranded as brandor

Company ownership is remaining the same. T...

Tom Cruise Uses Promo Umbrella at ‘Mission: Impossible’ Premiere Events

Storm Duds Raingear supplied the world-ren...

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Industry Reacts to Twitter Rebrand

Elon Musk’s mysterious ‘X’ network isn’t w...

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  Episode 138: Cooking Up Self-Promos With Seth Weiner

When it comes to marketing, Seth Weiner...

VIDEO: Phillies Fans Show Off Baseball Merch

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The American pastime has a strict dress code.

ASI Chicago 2023: ‘Killer Pitch Master’ Excites & Delights During Energetic Keynote

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Precious Williams used anecdotes from her own life to give the audience insight on how ...

ASI Chicago 2023: Own Your Client’s Brand To Build Your Business

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Bill Petrie of marketing agency brandivate shared tips on how to separate yourself by f...

Logo Mats Rebrands With New Logo, Mascot and Fresh Tagline

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The Georgia-based supplier is debuting the new identity this week at the ASI Show Chica...

Temporary Tattoos Evolve With QR Codes & Augmented Reality

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Suppliers offer ways to interactively engage consumers through unique temporary-tattoo ...

The Bright Side: Fanatics Donates $20 Million in Merch to Underserved Kids

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Through a nationwide “Merch Madness” campaign, the licensed-sportswear retailer gave ov...