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Branding

7 Merch Trends From the U.S. Open Swag Collection
7 Merch Trends From the U.S. Open Swag Collection
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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins
New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins
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The collab is helping to hype the upcoming release of Stranger Things’ third season.

Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...


Reversible Jacket, Magnetic Pins Among the Merch At WWDC19

Apple’s annual conference for developers p...


Staples Undergoes Massive Rebrand

The parent company of Top 40 distributor S...

Coca-Cola Cracks Open Innovative ‘Avengers’ Marketing Campaign
Coca-Cola Cracks Open Innovative ‘Avengers’ Marketing Campaign
Promogram

Tabs on soda cans can become promotional products.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again
Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again
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The mega star’s limited-time swag collection is another sign of the marketing potential...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens
Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens
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Fisher Space Pen Co. is a supplier selling in the promotional products space.

Brady Tops List Ranking NFL Players’ Merch Sales
Brady Tops List Ranking NFL Players’ Merch Sales
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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

How to Succeed with Sonic Logos

Sonic branding is becoming an...


Five Merch Trends From the Masters

Golf’s first major tournament of the year ...


Game of Thrones Branded Merchandise Push Reaches Fever Pitch

Everything from edibles to sneakers featur...

Boost Promotions Undergoes Rebrand

Chris Faris, president & CEO of Boost Prom...


Nebraska Tourism Commission On Verge of Big Promo Products Roll Out

It’s part of a new edgier marketing campai...


Patagonia Shifts Corporate Sales Strategy

Popular apparel brand Patagonia, known...

Trump Store Unveils ‘Cherry Blossom Collection’
Trump Store Unveils ‘Cherry Blossom Collection’
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The merchandise promotes Trump’s Washington, D.C. hotel during spring time.

Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run
Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run
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Other Democratic hopefuls are also hyping their candidacies with logoed promotional pro...

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest
Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest
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The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

Bryce Harper’s Phillies Jersey Breaks Sales Record
Bryce Harper’s Phillies Jersey Breaks Sales Record
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Philadelphia Phillies' fans had high hopes that star right fielder Bryce Harper would...

Feed Your Feet With Avocado Toast Shoes
Feed Your Feet With Avocado Toast Shoes
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We've reached peak millennial baiting. In what seems like it should be an elaborate...