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Case Studies

Dietz & Watson Launches Pop-Up Apparel Shop
Dietz & Watson Launches Pop-Up Apparel Shop
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The edgy merchandise features meaty references and double entendres.

One T-Shirt At A Time
One T-Shirt At A Time
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Allmade’s socially conscious, eco-friendly apparel line is making a difference in pover...

Group Using Promotional Products To Help Spur Relaunch of Shuttered Airline

The recession killed Midwest Express Airli...


Hidden Valley Debuts Summer Ranch Swag

If you need a little help dressing this...


Coca-Cola Cracks Open Innovative ‘Avengers’ Marketing Campaign

Tabs on soda cans can become promotional p...

Three Fun Merch Trends From the PGA Championship
Three Fun Merch Trends From the PGA Championship
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The trends could carry relevance for promotional product professionals.

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys
Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys
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The experience heralds interesting innovations that could one day be relevant in the pr...

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy
‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy
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‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

No Official Merchandise For New Royal Baby
No Official Merchandise For New Royal Baby
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The dearth of merch brakes with recent royal tradition.

Taco Bell Debuts New Line Of Summery Branded Merchandise

“Hot sauce” is the collection’s definitive...


AHEAD Offers Kentucky Derby Merch

For a race that lasts just two minutes,...


Louisville Hotels Plan Kentucky Derby Swag

Louisville-area businesses are betting...

Bacardi Launches New Brand Experience in Puerto Rican Port

The installation includes promotional prod...


Game of Thrones Branded Merchandise Push Reaches Fever Pitch

Everything from edibles to sneakers featur...


Three Marketing Takeaways From the Omaha Storm Chasers’ ‘Rebrand’ as the Omaha Potholes

What started as an April Fools’ Day joke t...

Prime Line Launches Collection From Threadfast Apparel
Prime Line Launches Collection From Threadfast Apparel
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Prime Line (asi/79530) built its reputation in the promo industry by being a...

Shepenco Donates Pencils to Students For National Pencil Day
Shepenco Donates Pencils to Students For National Pencil Day
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In honor of National Pencil Day on March 30, Shepenco (asi/86850) recently donated...

Trump Store Unveils ‘Cherry Blossom Collection’
Trump Store Unveils ‘Cherry Blossom Collection’
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The merchandise promotes Trump’s Washington, D.C. hotel during spring time.

Hanesbrands Flies Into Action to Deliver ‘March Madness’ Merch Across the Country
Hanesbrands Flies Into Action to Deliver ‘March Madness’ Merch Across the Country
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"March Madness" is not an exaggerated phrase for HanesBrands (asi/59528). During...

Frank Lloyd Wright Foundation to Sell Branded Products
Frank Lloyd Wright Foundation to Sell Branded Products
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The work of a famed American architect and interior designer is being commemorated...

MiLB Teams Rebrand Names, Logos For Select Games to Celebrate Latino Communities
MiLB Teams Rebrand Names, Logos For Select Games to Celebrate Latino Communities
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The nicknames take inspiration from culture, and many of the logos are wonderfully imag...