Technology

4 Tips for Spotting – and Avoiding – AI Washing

Strategy

Artificial intelligence has been much hyped in recent years; it’s important to maintain...

5 Tips for Building Your Personal Brand

Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

ASI Fort Worth 2024: Maximize the Power of Your Personality With Video Marketing

Martine Cadet spoke about creating content...

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ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media

Jay Busselle showed how strategic targeted...

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Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say

By the end of 2024, Google plans to no lon...

ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients

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Dressed head to toe in banana yellow, the owner of the popular exhibition baseball team...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

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Martine Cadet shared tips for crafting effective social media marketing posts.

Stahls’ Partners With E-Commerce Platform Chipply

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The software integration allows decorators to order direct-to-film transfers with one c...

Eye on AI: Just What Is a MerchBot?

Web Exclusive

In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...

  Episode 144: Meet the 26-Year-Old Who’s Running a Top 40 Distributor

Andrew Titus might be in his mid-20s,...

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Interest in X/Twitter Plummets in Wake of Musk Takeover

Promo pros cite less engagement, suspiciou...

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  Episode 143: Hitting the Target With Kirby Hasseman

Kirby Hasseman is a busy man. He's the...

  Episode 142: The Impact of AI

In the epic 1968 science fiction film ...

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  Episode 141: How To Run a Live Social Media Show

Going live on social media isn't very...

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  Episode 140: Adding Mascots to Your Marketing Mix

If you've ever been to an ASI Show,...

  Episode 139: The Power of Livestreams

When Crystal D (asi/47759) founder Chuck Dahlgren died suddenly last fall , the...

Industry Reacts to Twitter Rebrand

Web Exclusive

Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

  Episode 138: Cooking Up Self-Promos With Seth Weiner

When it comes to marketing, Seth Weiner sees a lot of similarities in grilling, one...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

Web Exclusive

Taylor Swift is the star of what’s likely to be the highest-grossing tour of all time, ...

  Episode 137: Introducing ‘Threads’

If you're not familiar with the hottest new social media platform on the block,...

Should You Join Threads, the New App With 100 Million Users?

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Meta’s Twitter rival has already become the most rapidly downloaded app of all time.