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Strategy

Editor’s Picks: Spacious Tote Bags
Editor’s Picks: Spacious Tote Bags
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With single-use plastic bans proliferating, these items are essential for grocery store...

Industry Companies, Brands Work To Close the Loop on Fashion
Industry Companies, Brands Work To Close the Loop on Fashion
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Check out a few examples of how apparel makers are incorporating circular design into t...

This Week’s New Suppliers: Make a Lasting Impression

Discover creative products from new ASI su...


Think About Your Ink: How To Save Money & Improve Product Fulfillment

To achieve the  best prints  and  most...


Decorating Roundup: Boost Speed & Efficiency

Equipment sellers share details of their l...

Promotions Planner: Winter Is Coming
Promotions Planner: Winter Is Coming
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Start presenting ideas to clients for campaigns centered on December observances.

Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business
Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business
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Use these six strategies as a framework to make your company more environmentally frien...

Joe’s Picks: Stock That Company Store
Joe’s Picks: Stock That Company Store
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These useful items are perfect for dedicated employees.

Get In on the Custom Beaded Friendship Bracelet Trend

Taylor Swift fans have been trading handma...


Study Finds ‘Forever Chemicals’ in Paper, Bamboo Straws

Reusable stainless-steel straws did not co...


Editor’s Picks: Vital Calendars

They keep clients’ messages in front of cu...

Stars, Stripes & Sales: Delight Clients With American-Made Drinkware

Cheers to drinkware made in the USA!...


VIDEO: How One Small Philadelphia Shop Uses Branded Merch

The co-owners of Vault + Vine, a café and ...


5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a c...

My Cat Is Making Me Use Reusable Drinkware
My Cat Is Making Me Use Reusable Drinkware
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Getting a pet changed the promo products in my life – just not in the way I expected.

This Week’s New Suppliers: Effective, Fun & Fabulous Items
This Week’s New Suppliers: Effective, Fun & Fabulous Items
Web Exclusive

Discover creative products from new ASI suppliers.

7 Questions To Ask Before Working With an Apparel Decorator
7 Questions To Ask Before Working With an Apparel Decorator
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Pricing is only one part of the puzzle when shopping for a screen printer or embroiderer.

Joe’s Picks: College Campus Essentials
Joe’s Picks: College Campus Essentials
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These customized items are sure to come in handy in dorms, at parties and on road trips.

3 Sustainability Trends & Where They Fit in Promo
3 Sustainability Trends & Where They Fit in Promo
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Designer T-shirts made from regenerative cotton, a university-wide upcycling project an...

Halloween Prep Creeps Earlier Into Summer
Halloween Prep Creeps Earlier Into Summer
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Retailers stocked up in July, and Disney World launched its Halloween event in mid-Augu...