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December 2008


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 Power 50
Counselor’s annual ranking of the most influential people in the ad specialty industry.
By Michele Bell, Andy Cohen, Matthew George and C.J. Mittica

Andy CohenEditor’s Letter: Power Gauge
It was a perfect time to get a group of industry influencers together. With ad specialty sales declining in the third quarter of 2008 and many in the market bracing for more decreases in the fourth quarter and throughout 2009, ASI convened its second annual Power Summit last month.
Mergers and acquisitions, industry issues and news, product liability, etc.
Industry Events
Networking, education and recreation
> ASI Power Summit    > ASI Shows    > Hot Party
Power Summit
Check out the sights and scenes from the second annual ASI Power Summit, held in Palm Beach, FL, last month.

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Hard Evidence For A Soft Economy
Need some ammunition in the battle to get a portion of your clients’ advertising budgets in 2009? Our exclusive survey on the cost-per-impression of promotional products provides ample evidence of the power of the medium.
By Dave Vagnoni

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Hot Product Sneak Peek
Wondering what the hot items are going to be next year? Here, we present a look at 14 new items that some of the industry’s largest suppliers are debuting for 2009. By Maurin Walchak

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Show Me The Money
In this month’s installment of our series that follows three distributorships in their first year in business, Michaela Raner details why she fired a client and how she is hiring creatively. By Melinda Ligos

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Toddler Friends In Business
Alan Mittleman and Jeff Golumbuk became fast friends at age four. Now, more than 40 years later, they’re business partners with an eye on serious growth. By Betsy Cummings

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Apparel Hot Sheet
Counselor’s monthly
department for promotional


 A collection of hot products and cool designs
 picked to pique your creativity