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January / February 2011

Successful Promotions

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10 Top Marketing Campaigns
Muggle tees, logoed ping-pong balls and a Flying Liberty Bell all played a part in the most dynamic – and successful – marketing campaigns of 2010. Here are our editors' top picks for the year. By Daniel Walsh
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Marketing Cents
What kind of marketing support can you get for half a penny? Plenty, according to our new exclusive survey, which reveals the cost-per-impression of a promotional product.
By Andy Cohen & Dave Vagnoni <empty> MORE

Cutting Through The Clutter
In our new marketing case-study series, fictional insurance company CarePartner is looking for a way to compete against the big guys. Here, five "marketing doctors" provide advice. By Gioia Macey <empty> MORE

For the Long Haul
Hospitals and other health-care organizations must get creative to attract and retain the best and brightest. By Andraya Vantrease <empty> MORE

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Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

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© 2014, The Advertising Specialty Institute®. All Rights Reserved.

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