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Counselor PromoGram Extra 55 / May 08, 2008
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NEWS
PromoGram From The ASI Show New York

Barbara Corcoran: A Little BS Goes A Long Way
In an energetic, humorous and inspiring keynote speech this morning, real estate entrepreneur Barbara Corcoran shared her secrets of success with a riveted audience. Her top strategy: Use the media to build your brand.

"In the business world, the media will print any kind of statistics if you give it to them," she said. "Create a story for your company or your products and services based around any kind of stats and the media will pick up your story.

 
MORE NEWS
  1.   Joe Show Day 2
   2.   Apparel Trends On Video
3.   Attendees Unwind At Post-Show Reception
4.   Fashion Finds Day 2
5.   ASI Computer Systems Launches Tools For ProfitMaker
6.   Canada and Family Business Receptions
 
HELP WANTED View...
    
Perception creates reality, so don't be afraid to stick yourself out there in the media. I created my entire brand on nothing but bulls---."

Counselor Editor Andy Cohen interviewed Corcoran immediately after her speech this morning to find out some more of her successful branding and marketing tips. Click here to watch the video interview.

Joe Show Day 2
Counselor Managing Editor Joe Haley hit the show floor this morning with one goal in mind: find the hottest products in the industry. Wondering what they are? You'll have to watch this ASI Show New York day-two episode of The Joe Show.

Click here to watch The Joe Show.

Banner AdApparel Trends On Video
The ASI TV cameras were on the scene yesterday at ASI New York to uncover the latest trends in apparel sales.

There are some cool screen-printing specialty inks – including leather and suede, glitter and foil – that are now available in the industry. In this video, Nicole Rollender, editor of Wearables and Stitches, asks Tom Vann, CEO of Target Graphics Ltd. (asi/90549), to show some of the most popular specialty ink techniques out there.
Click here to watch the video.

In this video, Uniforms Editor Jay Gordon goes in search of the perfect apparel for a distributor's restaurant client. He asks David Bebon, executive vice president and director of special markets for Capital Mercury Apparel (asi/43778), for his top recommendations. Click here to watch the video.

Banner Ad Attendees Unwind At Post-Show Reception
After a busy day on the trade show floor, ASI Show New York attendees let their hair down at the Celebrate New York Reception. Our cameras were on the scene, as well, where we caught up with some enthusiastic distributors.

Click here to watch the interviews at the Celebrate New York reception.

Fashion Finds Day 2
Wondering about the latest apparel available in the ad specialty industry? Nicole Rollender, editor of Wearables and Stitches, interviews Hillary Braubitz, senior designer for ASI magazines, about some of the apparel that caught her eye. Click here to watch the video.

ASI Computer Systems Launches Tools For ProfitMakerBanner Ad
ASI Computer Systems announced today the launch of new features for its ProfitMaker order management and accounting system. The new integrations work directly with ASI services – including ASI CreditConnect, LogoMall and ASI Supplier Ratings in ESP Online – to improve efficiency and streamline business procedures. For suppliers, ASI CreditConnect subscribers can now check a distributor's real-time credit score in ProfitMaker when viewing a customer's record or an order.

For distributors, LogoMall Web site subscribers can now import orders directly into ProfitMaker, eliminating the need to key orders in manually. Distributors can now also view, click and rate suppliers using the same ASI supplier ratings that they use in ESP Online.

The new integrations will be available soon and look for additional enhancements to ProfitMaker in the future. To learn more about ProfitMaker, contact Mike Place at (800) 544-1274 or at mikep@asicomp.com.

Canada and Family Business Receptions
To close the first day of The ASI Show New York, some attendees gathered at the ASI Canada and Family Business receptions. Michele Bell, editor of Supplier Global Resource and senior editor of Counselor, caught up with some of the attendees. Click here to watch one video of the ASI Canada reception.

Click here to watch a second video.
   
And, click here to watch the video of the Family Business Reception
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