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ESP Websites Newsletter
ESP Websites
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Turn Up the Heat

Now that it’s officially spring, you’re going to want to help your clients get a jump on preparations for summer barbecues, corporate picnics, tailgates and all things outdoors. Here’s one way to put them in the mood: Create product collections on your ESP Website home page to show all of the summer-themed products that might pique their interest.  For instance, you might create one collection of products for a beach-themed soiree (think logoed towels, sunscreen, visors and flip-flops) and another for a company picnic (think T-shirts, logoed sunglasses and cool imprinted drawstring bags).
To build a product collection, simply click on the Manage Product Collections tab in ESP, then click on the Create a New Product Collection button. You’ll be asked to name the collection, and then you can begin adding products to it using ESP Web Quick Search.

Click here for a tutorial that will get you started.

Once you’ve created your new product collections, send out your website link to let clients and prospects know you’ve got their summer product needs covered. 

Admints & Zagabor
Summer in 60 Seconds

Here’s another way to get clients thinking about summer now: Create a 60-second video on your ESP Website and push it out to them. All you need is a smartphone or a digital camera and you’re in business. Here are some quick tips for shooting a stellar video showcasing a summer theme.

  1. Create a summery backdrop, like a beach scene or a hammock between two trees.
  2. Dress yourself in popular logoed summer apparel (like the latest moisture-wicking golf shirt, some nifty sunglasses and a pair of flip-flops) and point out each item’s special features.
  3. Show off a few of your favorite summer items, like a colorful logoed margarita glass or a branded barbecue spatula.
  4. Give some examples of how each item could be used in a summer promotional campaign.
  5. End with some fun, beachy music, like “California Girls” by Katy Perry (dancing is optional).
  6. Keep the video to 60 seconds or less.

Once your video is created, simply upload it to YouTube and copy the video link in the ESP Websites Admin to make it appear on your site.

Quick Tip: Keep Current

Has your company address, phone number or email address changed recently? Make sure your ESP Website has the most up-to-date information about you and your company. Don’t forget social networks as well. If you’ve recently joined Facebook, LinkedIn or Twitter, you’ll want to make sure that you add those links to your ESP Website. Click here to watch a video on how to add your social networking links on your ESP Website.

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