Press | ASI Careers | About ASI | Login | Register  
Twitter  FaceBook  YouTube  ASI Store

ASI Central

Skip Navigation LinksASI Central > Counselor Magazine

July 2009

Archive:

October '08
 • Subscribe
 • Advertise
 • Contact the Editor
 • Industry Jobs
 • PromoGram
  COVER STORY
 
You've Got The Look
Can red-carpet fashion make its way into ad specialties? We picked the looks of various celebrities and then asked industry apparel experts how their styles could translate in the promotional market.
By Betsy Cummings

Awards View Full Article  AwardsDownload PDF

Agree with the apparel experts? Take our Hot or Not poll now!
Andy CohenEditor's Letter: Educated Approach
Do your salespeople know the first thing about apparel? Do they know the difference between embroidery and screen printing? Could they differentiate an eco-friendly T-shirt from a regular run-of-the-mill cotton/poly blend? I hope the answers to these questions are yeses. But I’m willing to bet there’s a no or two in there.> MORE
 
MarketwiseMarketwise
Mergers and acquisitions, industry issues and news, product liability, etc.
 > MORE
Industry Events
Networking, education and recreation
> ASI Power Summit  > ASI Shows  > Distributor Choice Awards
> More
  FEATURES
8 Apparel Sales Challenges, 8 Solutions
As the top product category in the ad specialty market, apparel presents many challenges for distributors. Here's how to overcome eight common ones. By Julie A. Cajigas and Kenneth Hein

Awards View Full Article   AwardsDownload PDF
One-Of-A-Kind Caps
Even Indiana Jones would love these hats. Check out our showcase of 19 unique caps.
By Jill Malcolm

Awards View Full Article   AwardsDownload PDF
Master Decorator
Are you ready to test your decoration IQ? Take our quiz to see if your embellishment knowledge makes you an apparel guru or a decoration dud. By Nicole Rollender

Awards View Full Article   AwardsDownload PDF
Married And Harried
This couple has been thrown into a partnership before they had planned, and are now trying to build a distributor company in the face of a difficult market. Here, our experts map out a plan for them to succeed. By Betsy Cummings

Awards View Full Article   AwardsDownload PDF
  ONLINE EXLUSIVES
ASI Radio
Counselor Promogram
> Government Impacted By Cuts
> QCA Companies Complete Safety Audit
> State Of The Industry Sneak Peek
  PEOPLE
 Appointments, promotions, and more
• Bess Cohn Humanitarian Award Nominee
• Industry Veteran Organizes Festival
• Distributor Helps Event Take Flight
• Appointments & Promotions
  APPAREL HOT SHEET
Apparel Hot Sheet
Counselor’s monthly department for promotional apparel
  
> What's Hot
> Fashion Find
> Marketplace
> How To Sell
  PRODUCT SHOWCASE
A collection of hot products and cool designs
 picked to pique your creativity
 > July Product Picks