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November 2009

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COVER STORY It's a hurdle you've got to overcome if you want to continue your winning streak. Here, promotional pros and selling experts share tips for conquering the number one barrier to strong sales. Experts estimate that it takes as many as 100 prospecting calls to get just two or three sales. That's normal – not a reflection of your ability or your personality. By Jen Zorger Article PDF		Editorial: Remember What Your Mama Said? Any mom worth her salt has told her kids time and again that people are only mean to you when they don’t like themselves. The kid who bullies you on the playground is the one with the issues, not you. > MORE How'd They Do That? Promotional products don't just make themselves. > MORE Sales Script Of The Month Words of wisdom for sticky situations Going to School > MORE

FEATURES

It's the Little Things
Sometimes even the smallest gesture helps win over a potential client or gain more business from an existing one. Distributors have done all kinds of small things, from the ordinary to the absurd. By Shane Dale

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Energize Your E-mail:
Make it Error-Free & Efficient
Fifteen years after e-mail became central to conducting business, the written word is more critical to selling than ever before. But too many salespeople are unable to write effectively. Here's how to avoid your own communications breakdown. By Robert Carey

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EDUCATION

Brought to you by ASI Education, Online Learning is the newest and most convenient way for distributors and decorators to get educated. > MORE

PRODUCT SHOWCASE

A collection of hot products and cool designs picked to pique your creativity > MORE

COLUMN

Out of the Box
RX for Sales Success
Brian Greul > MORE

The Balance Page
Tips to help you relax, refresh and rev up > MORE

Promotional Pulse
Ideas, information & inspiration for sales professionals > MORE

Advantages University
Your super-quick sales study guide > MORE

PERFECT PITCH

Heart Health Awareness
Make $7,200 with your client's next promotion. > MORE

HOT DEALS NEWSLETTER

Keeping you in the loop on products and deals you may not have heard about.
> Volume 257 / October 28, 2009

Listen to Our Podcast!
What constitutes "business casual" these days? Listen as Jen Zorger speaks with image consultant Clare Spiegel about various "looks" for your client's next apparel program. Click Here