Press | ASI Careers | About ASI | Login | Register  
Twitter  FaceBook  YouTube  ASI Store




ASI Show Dallas

Online Learning

Brought to you by ASI Education, Online Learning is the newest and most convenient way for distributors and decorators to get educated.

On-demand, self-paced courses are the perfect way for distributors and decorators to learn more about the advertising specialty industry and hone their skills as top ad specialty salespeople and brand consultants. We've launched an online campus that provides educational courses and information for the promotional products professional and decorator.

Course Track: New Distributor Success


Take these online courses today:

NEW: Wearables Crash Course


In this course, you’ll learn about the top five best-selling wearable categories, along with decorating and selling tips. Then, we’ll give you an overview of the most popular decorating options. Plus, you’ll learn about some of the hot new buzzwords in wearables, such as performance fabrics and eco-friendly fabrics. And, we’ll advise you on how to find the right decorator and digitizer. Finally, suppliers are eager to help you show your clients how their logo will look on apparel, so that’s where samples can be key to getting that sale. By the end of this course, you'll be on your way to selling even more wearables, which make up 30% of the $20 billion in annual ad specialty sales. Register now!

Managing Your Business


You’re through that first phase of opening up shop and getting those first few deals under your belt. But are you prepared for growth? Are you ready to start hiring new people, making decisions on when to get an office outside of your basement and managing your cash flow when you’re overseeing multiple deals at any one time? Consider this course your operational guide. We’ll discuss staffing strategies, expense and investment policies, and how to build credit with suppliers. Register now!

Avoid These First-Year Pitfalls


In this course, you'll learn about 12 of the most common rookie mistakes distributors make -- and show you how to avoid making similar mistakes yourself. When you complete this course, you'll have all of the information you need to help safeguard your business against some common headaches that distributors often suffer during their first year in business, including: not sticking to a plan; selling on price alone; not focusing enough time on selling; ignoring prospects; and not following new trends. Register now!

Creative Case Studies


The most successful distributors are the ones whose clients see them as valuable partners. If your customers can rely on you to provide ideas and solutions to their toughest marketing problems, you'll command high profit margins and develop a loyal customer base. In this course, you'll review a variety of real-life case promotions that distributors have created for their clients. By reviewing these case studies, you'll learn the top options you can provide your clients, including: recruitment and retention programs, employee safety programs, company stores, special events and more. Plus, you'll learn how to add your own case studies to your marketing plan. Register now www.asicentral.com/asionlinelearning. Register now!

Steps to Selling Success


As you begin touting your company and its services through direct mail campaigns, e-mail marketing efforts and good, old fashioned networking, you’re going to be generating some leads. But not all leads are created equal. One of the first things you’ll learn in this course is how to qualify leads so that you’re spending your sales efforts on the most promising ones. Of course, your marketing efforts alone won’t give you all of the leads that you need. This is where the rest of this course comes in. We’ll show you how to cold call as effectively and painlessly as possible, plus offer valuable strategies for getting referral business. In addition, we’ll tell you what to ask a prospect and how to win them over when you secure a meeting. And, as a final step, we’ll show you how to get a client to sign on the dotted line. Register now." Register now!

Nailing Down the Basics


No matter what industry you’re in, there’s a code you need to crack in order to do business successfully, insider terminology you need to understand, business practices you need to learn and even etiquette you need to follow. The advertising specialties industry is no different. To get a piece of the industry’s $20 billion-dollar pie, you’ve got to learn the best practices that industry veterans already know. There are pricing codes and lingo to navigate, new technology and business processes to master, and important tricks that will help you develop positive relationships with suppliers. In this course, you'll learn how to navigate this industry, including how to submit a purchase order, research suppliers, and understand pricing codes and decorating lingo." Register now!

Marketing Your New Business


One of the crucial steps to building a solid base of clients is to dedicate a portion of your company’s resources to marketing your business. In this course, you’ll learn how to attract new prospects and customers by adding a variety of tools to your marketing arsenal, including direct mail and e-mail marketing campaigns, and relatively new marketing tactics such as social networking. When you finish this course, you’ll be well versed in how to craft a complete marketing campaign, measure its success, and learn how to become a master at networking. Register now!

New Courses Coming Soon

  • Building Profitable Client Relationships