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ADG Acquires The Deerfield Collection
Vol. 871 
November 29, 2011

Counselor Top 40 supplier ADG Promotional Products (asi/97270) has acquired the Deerfield Collection (asi/48965), the companies have announced. Financial terms of the deal, which will go into effect on January 1, 2012, were not disclosed. "This is a good fit for us and an opportunity to add some brand recognition to our already good line of products," said Bill Mahre, president of ADG, in an interview yesterday with Counselor. "There's no duplication of products and we'll be able to do some cross promotion."

Per the terms of the transaction, ADG will market, sell and provide customer service for Deerfield items, essentially making the deal a brand acquisition. All Deerfield products, including wall calendars and greeting cards, will continue to be manufactured by Thayer Publishing in Mankato, MN. ADG will feature Deerfield products in its 2012 catalogs, which are scheduled to ship during the final weeks of December. "We'll be doing some marketing and you'll see us with the Deerfield products at tradeshows next year and on our website," said Mahre. "We see substantial upside and potential in this deal."

While not commenting on specifics, Mahre said ADG increased its sales this year. "We're on track to hit our budgets for revenues and profitability in 2011," he said. "We had a solid year." The company, known for providing Saratoga pens and Windmill planners, employs 240 people during peak periods of manufacturing. Counselor estimates ADG's 2010 North American ad specialty sales were $46.6 million, ranking it as the 30th largest supplier in the industry.

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