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Wendell August Acquires Old Forge Metals
Vol. 810 
April 26, 2011

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A fire may have destroyed Wendell August Forge's (asi/37457) former Pennsylvania headquarters a year ago, but the maker of personalized metal gifts persevered and this week announced an expansion. Wendell August has acquired the assets of Old Forge Metals Inc., a pewter casting company that sells in the ad specialty marketplace. Financial terms of the deal were not disclosed.

Starting next week, all equipment will be moved from Old Forge's Vernon, NY, facility to Wendell August's headquarters. Existing Wendell August Forge craftspeople will be trained in the casting process to produce pewter giftware under the line "Old Forge Pewter by Wendell August." "With the purchase of Old Forge Metals, Wendell August is poised to become the premier metalcrafter in America,'" says Will Knecht, president of Wendell August.

Hawley Scott, the previous owner of Old Forge, will join Wendell August Forge for an indefinite period during the transition, helping to reassemble the workshop and train the sales and marketing team. Old Forge staff in New York, though, is being let go, says Wendell August spokeswoman Danielle Elderkin. In addition to equipment, Wendell August is also buying more than 4,500 molds and dies Old Forge used during its 35 years of making lapel pins, belt buckles, letter openers, spoons, golf tees and pewter logos that can be affixed to an array of glass and ceramic giftware. "This will allow Wendell August to serve the same customers that Old Forge had the privilege of serving throughout those years," says Scott.

The fire that destroyed Wendell August Forge's former headquarters occurred in March 2010.

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