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Talbot Marketing Acquires Coyle And Greer
Vol. 790
Feb. 15, 2011

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Ontario-based Talbot Marketing (asi/341500) has acquired the assets of fellow Canadian distributor Coyle and Greer (asi/169529), the companies have announced. Financial terms of the deal, which closed on February 11, were not released. “We first had discussions two and a half years ago and then they approached us in November,” said Steve Levschuk, president of Talbot Marketing. “They have fantastic salespeople, a large and loyal customer base and a good name. They do a lot more awards than we do.” 

Founded in 1947, Coyle and Greer specialized in employee recognition programs, on-line web stores, awards and incentives, corporate jewelry, logoed apparel and other promotional items. Through the transaction, Talbot gains 13 additional salespeople, bringing its total number of independent contractors to 110. “We’re hoping through this we can continue to ramp sales up,” Levschuk said.    

According to Levschuk, Coyle and Greer has generated annual revenues just above $3.5 million. Meanwhile, in 2010, Talbot’s sales rose 15% and profits increased by 30%, Levschuk said. “We had a very good year and we’re expecting sales this year to be up 21%,” he told Counselor. “We’re also always looking for more companies to acquire as long as it’s the right fit.”

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