You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Talbot Marketing Acquires Coyle And Greer
Printer Friendly




Talbot Marketing Acquires Coyle And Greer
Vol. 790
Feb. 15, 2011

SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

Ontario-based Talbot Marketing (asi/341500) has acquired the assets of fellow Canadian distributor Coyle and Greer (asi/169529), the companies have announced. Financial terms of the deal, which closed on February 11, were not released. “We first had discussions two and a half years ago and then they approached us in November,” said Steve Levschuk, president of Talbot Marketing. “They have fantastic salespeople, a large and loyal customer base and a good name. They do a lot more awards than we do.” 

Founded in 1947, Coyle and Greer specialized in employee recognition programs, on-line web stores, awards and incentives, corporate jewelry, logoed apparel and other promotional items. Through the transaction, Talbot gains 13 additional salespeople, bringing its total number of independent contractors to 110. “We’re hoping through this we can continue to ramp sales up,” Levschuk said.    

According to Levschuk, Coyle and Greer has generated annual revenues just above $3.5 million. Meanwhile, in 2010, Talbot’s sales rose 15% and profits increased by 30%, Levschuk said. “We had a very good year and we’re expecting sales this year to be up 21%,” he told Counselor. “We’re also always looking for more companies to acquire as long as it’s the right fit.”

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need