You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Martini Promotions Acquires Sublimation X
Printer Friendly




Martini Promotions Acquires Sublimation X
Volume 762
Nov. 4, 2010

SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

Montreal-based Martini Promotions (asi/68935) has acquired nearby apparel supplier Sublimation X (asi/90027), the companies have announced. Financial terms of the deal were not disclosed. Sublimation X, which was founded in 1992, will remain a separate brand and its line of products will be featured in its own catalog in January. "We're now offering lower minimums, starting with just six pieces," said Karen Slabotsky, marketing manager for Martini Promotions. "We're excited. The response we've gotten has been incredible."

Per the deal, four Sublimation X employees, including the company's founder Claude Latendresse, were retained. Latendresse remains a part owner of Sublimation X, with his focus now on sales. Following the acquisition, both Martini Promotions and Sublimation X are manufacturing items in the same facility. "Our new highly specialized equipment allows us to offer a greater array of options and styles for our vast network of distributors," said David Puterman, president of Martini Promotions.

Established in 1999, Martini Promotions manufactures approximately 300 products featuring customized lanyards, tissues, tote bags and sublimated apparel. The company operates under the main brands of Crazycordz, Achoo Tissue and now Sublimation X. Executives at Martini Promotions, which employs 44 people, would not reveal annual revenue information. "We're definitely up compared to 2009," Slabotsky said. "We're extremely optimistic going forward and we think this deal will propel us to another level."

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need