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Proforma Acquires Distributor
Vol. 688
Feb. 18, 2010

Counselor Top 40 distributor Proforma (asi/300094) has announced the addition of Carrollton, TX-based Fine Incentives, Inc. (formerly asi/194085) to its network. Named Proforma Fine Incentives, the new affiliate will be led by co-owners Stanley Fine and Mike Egnal. “This transition was the next step in exceeding our customer’s expectations,” said Egnal. “Our clients know us for providing them with customer service that is second to none. With the strength of Proforma behind us, we will be able to maintain this level of service while expanding our offering and growing our business.”

Backed by an expanded product offering which includes printing and multimedia services, Fine and Egnal expect to increase sales from $3 million to $7 million within the next several years. “We’re looking forward to utilizing Proforma’s support to substantially increase our sales by further penetrating our existing accounts and adding new accounts,” says Fine.

Having launched their original company in Los Angeles, Fine and Egnal relocated the business to Texas in 1993. Combined, the pair has 25 years of experience in the ad specialty industry.

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