You Tube

Skip Navigation LinksNews > Mergers & Acquisitions > Mid-Nite Snax Acquires Gourmet Gems
Printer Friendly




Mid-Nite Snax Acquires Gourmet Gems
Volume 679
January 19, 2010

Completing the first of what could be several deals, supplier Mid-Nite Snax (asi/71685) has purchased the assets of Gourmet Gems (asi/57874). Financial terms of the deal were not disclosed. "We're coming off a very successful holiday season and we're going to stay aggressive," says Craig Fraum, executive vice president of Mid-Nite Snax. "We want to continue to grow in this economy."

Roughly one month ago, executives at Gourmet Gems approached Mid-Nite Snax to gauge interest in an asset purchase. After a short period of negotiation, a deal was finalized last week. According to Fraum, Gourmet Gems will remain a separate product line and its Web site will be unchanged. Already, Mid-Nite Snax is filling orders for Gourmet Gems' products. "We're expecting truckloads of their stuff," Fraum says. "We'll be taking on their whole operation here."

Employing about 100 people, Mid-Nite Snax generates annual revenues of around $10 million, according to Fraum. With an expanding company that offers products that range from gum to coffee to luxury snack towers, Fraum anticipates more acquisitions by Mid-Nite Snax in 2010. "We're going to be the largest food supplier in the industry," Fraum says.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need